{"id":6976,"date":"2017-08-04T11:02:16","date_gmt":"2017-08-04T11:02:16","guid":{"rendered":"https:\/\/www.apen.es\/?p=6976"},"modified":"2025-03-04T10:32:51","modified_gmt":"2025-03-04T10:32:51","slug":"improve-your-marketing-strategy-with-inbound-marketing","status":"publish","type":"post","link":"https:\/\/www.apen.es\/en\/blog\/mejora-tu-estrategia-de-marketing-con-el-inboud-marketing\/","title":{"rendered":"Improve your marketing strategy with inbound marketing"},"content":{"rendered":"<p>Without a doubt, one of the biggest trends in the world of<strong>&nbsp;Digital Marketing<\/strong>, is the&nbsp;<strong>Inbound Marketing<\/strong>, This methodology combines advertising and marketing techniques to target users in a non-intrusive way, providing them with value. It aims to make users seek out brands, rather than brands seeking users. This makes it a medium- to long-term process, but highly effective and offers numerous benefits, which we will discuss below:<\/p>\n\n\n\n<p>Some of the techniques used are:&nbsp;<a href=\"http:\/\/www.onlinevalles.com\/posicionamiento-para-webs-seo-sabadell-terrassa-sant-cugat-y-barcelona\/\"><strong>SEO<\/strong><\/a>, Content marketing, social media marketing, search engine advertising, email marketing, and web analytics, among others.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Inbound Marketing is based on four phases that coincide with the stages of the user&#039;s buying process:<\/h3>\n\n\n\n<ul class=\"wp-block-list\">\n<li>First of all we have ATTRACTION, in which different techniques are used, such as SEO positioning and social networks, in order to attract customers and make them aware of us.<\/li>\n\n\n\n<li>Secondly, we need to try to convert website visits into registrations to grow our database. We&#039;ll achieve this by offering customers personalized and relevant content, which they can access by filling out a form with the information we need.<\/li>\n\n\n\n<li>This is one of the key moments for gaining customers, since it&#039;s about CLOSING, that is, getting the person to make a purchase, which can be done through different techniques such as email, obtained in the previous phase, follow-up sequences, list management and integration with CRM tools.<\/li>\n\n\n\n<li>Finally, we need to focus on CUSTOMER LOYALTY, because once we have acquired a customer, it is important to keep them satisfied so that they recommend us. To do this, we must always offer them information that is useful to them.<\/li>\n<\/ul>\n\n\n\n<p>After completing the four phases, a company benefits from using Inbound Marketing in many ways, but some of the main ones are the following:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Registrations or leads multiply by 3.8 in one year and by 14.7 in two years.<\/li>\n\n\n\n<li>Qualified marketing contacts increase by 7.3% in one year and by 9.8% in two years.<\/li>\n\n\n\n<li>Website visits increase by 4.7 times in one year and by 24.3 times in two years.<\/li>\n\n\n\n<li>The database grows monthly.<\/li>\n\n\n\n<li>The company&#039;s image improves considerably.<\/li>\n<\/ul>\n\n\n\n<p>Image source:&nbsp;<a href=\"http:\/\/www.inboundcycle.com\/inbound-marketing-que-es\">http:\/\/www.inboundcycle.com\/inbound-marketing-que-es<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>Without a doubt, one of the biggest trends in the world of Digital Marketing is Inbound Marketing, which is a methodology\u2026<\/p>","protected":false},"author":4,"featured_media":6977,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[47,88],"tags":[260,259,115],"class_list":["post-6976","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apen","category-web","tag-inbound-marketing","tag-marketing-digital","tag-tecnologia"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - 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