{"id":6362,"date":"2017-04-05T10:47:52","date_gmt":"2017-04-05T10:47:52","guid":{"rendered":"https:\/\/www.apen.es\/?p=6362"},"modified":"2025-03-04T11:01:57","modified_gmt":"2025-03-04T11:01:57","slug":"por-que-tener-un-blog-en-tu-web","status":"publish","type":"post","link":"https:\/\/www.apen.es\/en\/blog\/por-que-tener-un-blog-en-tu-web\/","title":{"rendered":"Why have a blog on your website?"},"content":{"rendered":"<p>Today, more than 150 million can be found.&nbsp;<strong>blogs<\/strong>&nbsp;on the Internet. This fact may lead you to the following reflection: &quot;Why create a&nbsp;<strong>blog<\/strong>&nbsp;if there are so many?\u201d<br>Below, we list some of the benefits of creating a&nbsp;<strong>blog<\/strong>.<br>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>A push for a new business<\/strong><\/h2>\n\n\n\n<p>&nbsp;<br>A&nbsp;<strong>blog<\/strong>&nbsp;It will boost any new business. By publishing quality content, we can reach more people, communicate better, offer added value\u2026in short, we will begin to build a relationship of trust.<br>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Gain customers<\/strong><\/h2>\n\n\n\n<p>&nbsp;<br>Sending informative newsletters to our customers, with links to our&nbsp;<strong>blog<\/strong>, where we publish articles that are useful and can be applied immediately; those same customers or readers are already seeing results with our free advice.&nbsp;<strong>blog<\/strong>&nbsp;and it will be much more likely that they will hire one of our services that may interest them.<br>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Promote your services<\/strong><\/h2>\n\n\n\n<p>&nbsp;<br>Nowadays, it&#039;s very important to promote your services, and in a&nbsp;<strong>blog<\/strong>&nbsp;We have the perfect tool that allows us to showcase all the services we offer, how we work, our products, results, etc... everything we can offer our clients.<br>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Improve SEO ranking<\/strong><\/h2>\n\n\n\n<p>&nbsp;<br>A&nbsp;<strong>blog<\/strong>&nbsp;An asset with quality content will generate more visits and, as a direct result, improve our SEO ranking.<br>To do this, it is necessary to promote all our posts from<strong>&nbsp;blog&nbsp;<\/strong>in other media such as social networks, newsletters, etc\u2026<br>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Your company as a reference<\/strong><\/h2>\n\n\n\n<p>&nbsp;<br>If you&#039;re looking to be a leader in your business sector, the&nbsp;<strong>blogging<\/strong>&nbsp;It&#039;s one of the most effective ways to achieve this. Our&nbsp;<strong>blog<\/strong>&nbsp;It allows us to advise and build trust, and this will make it easier for us to be recognized as a company with experience in the sector we belong to\u2026if we seek this benefit, we cannot&nbsp;<strong>blogging<\/strong>&nbsp;anonymously.<br>&nbsp;<br>We could continue listing more benefits, but we believe these are more than enough to demonstrate the power that a&nbsp;<strong>blog<\/strong>&nbsp;and good content marketing.<\/p>","protected":false},"excerpt":{"rendered":"<p>Today, there are over 150 million blogs on the internet. This fact might lead you to\u2026<\/p>","protected":false},"author":4,"featured_media":6363,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[47,88],"tags":[129,188],"class_list":["post-6362","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apen","category-web","tag-apen","tag-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfPor qu\u00e9 tener un blog en tu web? - Apen Inform\u00e1tica<\/title>\n<meta name=\"description\" content=\"Hoy en d\u00eda se pueden encontrar m\u00e1s de 150 millones de&nbsp;blogs&nbsp;en Internet. 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