{"id":21953,"date":"2021-02-15T08:50:17","date_gmt":"2021-02-15T08:50:17","guid":{"rendered":"https:\/\/www.apen.es\/?p=21953"},"modified":"2026-04-10T12:07:49","modified_gmt":"2026-04-10T12:07:49","slug":"what-is-crm-software","status":"publish","type":"post","link":"https:\/\/www.apen.es\/en\/blog\/what-is-crm-software\/","title":{"rendered":"What is CRM software?"},"content":{"rendered":"<p>A&nbsp;<a href=\"https:\/\/www.apen.es\/en\/crm-a3erp\/software-crm\/\">CRM software<\/a>&nbsp;It represents the perfect solution for managing customer relationships in a company, as it is a program geared towards managing many business areas, but above all it is focused on commercial management, after-sales service and customer service and marketing.<\/p>\n\n\n\n<p>The use of&nbsp;<strong>CRM software<\/strong>&nbsp;It is designed to be part of a customer-centric business strategy, where every action is aimed at improving service and relationships with potential customers. It is a structured tool that boosts sales productivity and also provides a deeper, more detailed understanding of the customer, enabling the development of more effective marketing strategies.<\/p>\n\n\n\n<p>The software allows sharing and maximizing customer knowledge, to better understand their needs and anticipate them, since this program collects information on the company&#039;s operations, maintaining a completely detailed history.<\/p>\n\n\n\n<p>A comprehensive solution for SMEs that simplifies the management and execution of campaigns to acquire new customers or retain existing ones. This software allows you to monitor all customer interactions and view them clearly and comprehensively in the dashboard.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">What does Apen&#039;s a3ERP CRM software offer?<\/h2>\n\n\n\n<p>At Apen, as specialists in IT maintenance and security, we can offer all kinds of specialized IT services designed to help SMEs, such as the implementation of a3ERP, the&nbsp;<strong>CRM software<\/strong>&nbsp;a3ERP, printing solutions or technology leasing.<\/p>\n\n\n\n<p>Apen&#039;s CRM is a program designed for SMEs that manages and plans all sales activity simply and effectively for just \u20ac28\/month. It allows for real-time analysis of each of the company&#039;s sales processes, including salespeople, products, and customers. It also features seamless integration with the ERP system, consolidating everything in one place on the dashboard and optimizing all company processes. With this program, SMEs can implement the most effective sales strategies to increase sales and accelerate their growth.<\/p>\n\n\n\n<p>You will be able to document all processes with clients, track visits, plan the frequency of each sales action with notifications or alerts, etc.<\/p>\n\n\n\n<p>An easy and very intuitive program, with an initial screen that presents all the key information to obtain a graphic and global view of the state of the SME.<\/p>\n\n\n\n<p>If you would like more information about our&nbsp;<strong>CRM software<\/strong>&nbsp;You can contact us by calling 938 606 220, filling out the contact form with your details and the reason for your inquiry, or by sending an email to&nbsp;<a href=\"mailto:info@apen.cat\">info@apen.cat<\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>CRM software represents the perfect solution for managing customer relationships in a company, as it is a 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