{"id":14105,"date":"2019-06-20T13:32:35","date_gmt":"2019-06-20T13:32:35","guid":{"rendered":"https:\/\/www.apen.es\/?p=14105"},"modified":"2019-09-20T11:18:06","modified_gmt":"2019-09-20T11:18:06","slug":"el-potencial-de-la-sostenibilidad-en-las-pymes","status":"publish","type":"post","link":"https:\/\/www.apen.es\/en\/blog\/el-potencial-de-la-sostenibilidad-en-las-pymes\/","title":{"rendered":"The potential of sustainability in SMEs"},"content":{"rendered":"<p>It is very important for companies to develop <strong>future plans<\/strong> so that they don&#039;t fall behind and become obsolete businesses. <strong>sustainability<\/strong> It is part of one of those plans.<\/p>\r\n\r\n\r\n\r\n<p>Micro and small businesses represent more than <strong>90% out of the total number of companies in the Spanish state<\/strong>, making them essential for the country&#039;s business and economic progress.<\/p>\r\n\r\n\r\n\r\n<p>According to the Edelman Trust barometer: \u201cEight out of ten consumers believe that it is the responsibility of companies to lead the way in solving social problems.\u201d This puts companies in the spotlight regarding the changes affecting society.<\/p>\r\n\r\n\r\n\r\n<p>More and more people are becoming aware of climate change and what that means; at this point, seeing the <strong>Environmental sustainability as an expense and not an investment<\/strong> This is a big mistake. Consumers view companies that don&#039;t prioritize sustainability differently, and this is reflected in the declining market share of these companies. According to a 2018 Statista study, only 201% of respondents said they never considered sustainability when buying products.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<li class=\"blocks-gallery-item\">\r\n<figure><a href=\"https:\/\/bit.ly\/31uIt8f\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"671\" height=\"451\" class=\"wp-image-14106\" src=\"https:\/\/www.apen.es\/wp-content\/uploads\/2019\/06\/Statista.png\" alt=\"\" data-id=\"14106\" data-link=\"https:\/\/www.apen.es\/?attachment_id=14106\" srcset=\"https:\/\/www.apen.es\/wp-content\/uploads\/2019\/06\/Statista.png 671w, https:\/\/www.apen.es\/wp-content\/uploads\/2019\/06\/Statista-300x202.png 300w\" sizes=\"auto, (max-width: 671px) 100vw, 671px\" \/><\/a><\/figure>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>This leaves us with a question: Would consumers be willing to pay more for sustainable products? A study by Nielsen, a data analytics and mediation company, provides the answer, revealing that up to 40% of consumers would be willing to pay more for sustainable products.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bit.ly\/31szlkj\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"708\" height=\"545\" class=\"wp-image-14107\" src=\"https:\/\/www.apen.es\/wp-content\/uploads\/2019\/06\/nielsen.png\" alt=\"\" srcset=\"https:\/\/www.apen.es\/wp-content\/uploads\/2019\/06\/nielsen.png 708w, https:\/\/www.apen.es\/wp-content\/uploads\/2019\/06\/nielsen-300x231.png 300w\" sizes=\"auto, (max-width: 708px) 100vw, 708px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p>While it&#039;s true that consumers don&#039;t reward companies for being sustainable, they do tend to punish unethical or environmentally damaging practices on social media, which ultimately degrades the company&#039;s image and, obviously, impacts sales. <strong>Corporate Social Responsibility<\/strong> It has always existed, especially in large companies and through culture and sports. There is no doubt that if we implement an action plan aligned with our values, we will achieve results.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size\"><strong>What is CSR (Corporate Social Responsibility)?<\/strong><\/p>\r\n\r\n\r\n\r\n<p>It is a <strong>a way of managing companies based on managing the impacts of their activity<\/strong> It generates an impact on its customers, employees, shareholders, local communities, the environment, and society in general.<\/p>\r\n\r\n\r\n\r\n<p>At Apen, we know we must invest in sustainability and responsibility, because it&#039;s our opportunity to stand out. That&#039;s why we have a consumables recycling point and collaborate in toner recycling. We are fully committed to CSR, in the economic, social, and environmental spheres.<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>It is very important for companies to develop future plans so that they do not fall behind and end up becoming\u2026<\/p>","protected":false},"author":4,"featured_media":14173,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[417,47],"tags":[129,429],"class_list":["post-14105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-apen","tag-apen","tag-sostenibilitat"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El potencial de la sostenibilidad en las pymes - Apen Inform\u00e1tica<\/title>\n<meta name=\"description\" content=\"Es muy importante para las empresas desarrollar planes de futuro para que no se queden atr\u00e1s i se acaben convirtiendo en negocios obsoletos. La\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apen.es\/en\/blog\/el-potencial-de-la-sostenibilidad-en-las-pymes\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"El potencial de la sostenibilidad en las pymes - Apen Inform\u00e1tica\" \/>\n<meta property=\"og:description\" content=\"Es muy importante para las empresas desarrollar planes de futuro para que no se queden atr\u00e1s i se acaben convirtiendo en negocios obsoletos. La\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.apen.es\/en\/blog\/el-potencial-de-la-sostenibilidad-en-las-pymes\/\" \/>\n<meta property=\"og:site_name\" content=\"Apen Inform\u00e1tica\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/apensolucions\" \/>\n<meta property=\"article:published_time\" content=\"2019-06-20T13:32:35+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2019-09-20T11:18:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.apen.es\/wp-content\/uploads\/2019\/06\/Sostenibilidad-ambiental.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"820\" \/>\n\t<meta property=\"og:image:height\" content=\"331\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"marqueting\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"marqueting\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\\\/\\\/www.apen.es\\\/blog\\\/el-potencial-de-la-sostenibilidad-en-las-pymes\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apen.es\\\/blog\\\/el-potencial-de-la-sostenibilidad-en-las-pymes\\\/\"},\"author\":{\"name\":\"marqueting\",\"@id\":\"https:\\\/\\\/www.apen.es\\\/#\\\/schema\\\/person\\\/627cea3460442d338764155dd31958c2\"},\"headline\":\"El potencial de la sostenibilidad en las pymes\",\"datePublished\":\"2019-06-20T13:32:35+00:00\",\"dateModified\":\"2019-09-20T11:18:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.apen.es\\\/blog\\\/el-potencial-de-la-sostenibilidad-en-las-pymes\\\/\"},\"wordCount\":462,\"publisher\":{\"@id\":\"https:\\\/\\\/www.apen.es\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apen.es\\\/blog\\\/el-potencial-de-la-sostenibilidad-en-las-pymes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.apen.es\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Sostenibilidad-ambiental.jpg\",\"keywords\":[\"Apen\",\"sostenibilitat\"],\"articleSection\":[\"Actualidad\",\"Apen\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.apen.es\\\/blog\\\/el-potencial-de-la-sostenibilidad-en-las-pymes\\\/\",\"url\":\"https:\\\/\\\/www.apen.es\\\/blog\\\/el-potencial-de-la-sostenibilidad-en-las-pymes\\\/\",\"name\":\"El potencial de la sostenibilidad en las pymes - Apen Inform\u00e1tica\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.apen.es\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.apen.es\\\/blog\\\/el-potencial-de-la-sostenibilidad-en-las-pymes\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apen.es\\\/blog\\\/el-potencial-de-la-sostenibilidad-en-las-pymes\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.apen.es\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Sostenibilidad-ambiental.jpg\",\"datePublished\":\"2019-06-20T13:32:35+00:00\",\"dateModified\":\"2019-09-20T11:18:06+00:00\",\"description\":\"Es muy importante para las empresas desarrollar planes de futuro para que no se queden atr\u00e1s i se acaben convirtiendo en negocios obsoletos. La\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.apen.es\\\/blog\\\/el-potencial-de-la-sostenibilidad-en-las-pymes\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.apen.es\\\/blog\\\/el-potencial-de-la-sostenibilidad-en-las-pymes\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.apen.es\\\/blog\\\/el-potencial-de-la-sostenibilidad-en-las-pymes\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.apen.es\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Sostenibilidad-ambiental.jpg\",\"contentUrl\":\"https:\\\/\\\/www.apen.es\\\/wp-content\\\/uploads\\\/2019\\\/06\\\/Sostenibilidad-ambiental.jpg\",\"width\":820,\"height\":331},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.apen.es\\\/blog\\\/el-potencial-de-la-sostenibilidad-en-las-pymes\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Portada\",\"item\":\"https:\\\/\\\/www.apen.es\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"El potencial de la sostenibilidad en las pymes\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.apen.es\\\/#website\",\"url\":\"https:\\\/\\\/www.apen.es\\\/\",\"name\":\"Apen Inform\u00e1tica\",\"description\":\"Mantenimiento Inform\u00e1tico , Software de Gesti\u00f3n, Soluciones de impresi\u00f3n\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.apen.es\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.apen.es\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.apen.es\\\/#organization\",\"name\":\"Apen: Soluciones inform\u00e1ticas\",\"url\":\"https:\\\/\\\/www.apen.es\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.apen.es\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":\"https:\\\/\\\/www.apen.es\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/logo-apenok-231x82-1.png\",\"contentUrl\":\"https:\\\/\\\/www.apen.es\\\/wp-content\\\/uploads\\\/2022\\\/08\\\/logo-apenok-231x82-1.png\",\"width\":231,\"height\":82,\"caption\":\"Apen: Soluciones inform\u00e1ticas\"},\"image\":{\"@id\":\"https:\\\/\\\/www.apen.es\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/apensolucions\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/ApenCentreInformatic\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/1021771?trk=tyah&trkInfo=clickedVerticalcompanyclickedEntityId1021771idx2-1-2tarId1464195271196tasapenin\"]},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.apen.es\\\/#\\\/schema\\\/person\\\/627cea3460442d338764155dd31958c2\",\"name\":\"marqueting\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fa80be4db3ad9b3dd851d8272d342d92bf26d7d7e31e15c99432aaeefb8b1735?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fa80be4db3ad9b3dd851d8272d342d92bf26d7d7e31e15c99432aaeefb8b1735?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/fa80be4db3ad9b3dd851d8272d342d92bf26d7d7e31e15c99432aaeefb8b1735?s=96&d=mm&r=g\",\"caption\":\"marqueting\"},\"url\":\"https:\\\/\\\/www.apen.es\\\/en\\\/blog\\\/author\\\/marqueting\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The potential of sustainability in SMEs - Apen Inform\u00e1tica","description":"It is very important for companies to develop future plans so that they do not fall behind and become obsolete businesses.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.apen.es\/en\/blog\/el-potencial-de-la-sostenibilidad-en-las-pymes\/","og_locale":"en_US","og_type":"article","og_title":"El potencial de la sostenibilidad en las pymes - Apen Inform\u00e1tica","og_description":"Es muy importante para las empresas desarrollar planes de futuro para que no se queden atr\u00e1s i se acaben convirtiendo en negocios obsoletos. La","og_url":"https:\/\/www.apen.es\/en\/blog\/el-potencial-de-la-sostenibilidad-en-las-pymes\/","og_site_name":"Apen Inform\u00e1tica","article_publisher":"https:\/\/www.facebook.com\/apensolucions","article_published_time":"2019-06-20T13:32:35+00:00","article_modified_time":"2019-09-20T11:18:06+00:00","og_image":[{"width":820,"height":331,"url":"https:\/\/www.apen.es\/wp-content\/uploads\/2019\/06\/Sostenibilidad-ambiental.jpg","type":"image\/jpeg"}],"author":"marqueting","twitter_card":"summary_large_image","twitter_misc":{"Written by":"marqueting","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.apen.es\/blog\/el-potencial-de-la-sostenibilidad-en-las-pymes\/#article","isPartOf":{"@id":"https:\/\/www.apen.es\/blog\/el-potencial-de-la-sostenibilidad-en-las-pymes\/"},"author":{"name":"marqueting","@id":"https:\/\/www.apen.es\/#\/schema\/person\/627cea3460442d338764155dd31958c2"},"headline":"El potencial de la sostenibilidad en las pymes","datePublished":"2019-06-20T13:32:35+00:00","dateModified":"2019-09-20T11:18:06+00:00","mainEntityOfPage":{"@id":"https:\/\/www.apen.es\/blog\/el-potencial-de-la-sostenibilidad-en-las-pymes\/"},"wordCount":462,"publisher":{"@id":"https:\/\/www.apen.es\/#organization"},"image":{"@id":"https:\/\/www.apen.es\/blog\/el-potencial-de-la-sostenibilidad-en-las-pymes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.apen.es\/wp-content\/uploads\/2019\/06\/Sostenibilidad-ambiental.jpg","keywords":["Apen","sostenibilitat"],"articleSection":["Actualidad","Apen"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.apen.es\/blog\/el-potencial-de-la-sostenibilidad-en-las-pymes\/","url":"https:\/\/www.apen.es\/blog\/el-potencial-de-la-sostenibilidad-en-las-pymes\/","name":"The potential of sustainability in SMEs - Apen Inform\u00e1tica","isPartOf":{"@id":"https:\/\/www.apen.es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.apen.es\/blog\/el-potencial-de-la-sostenibilidad-en-las-pymes\/#primaryimage"},"image":{"@id":"https:\/\/www.apen.es\/blog\/el-potencial-de-la-sostenibilidad-en-las-pymes\/#primaryimage"},"thumbnailUrl":"https:\/\/www.apen.es\/wp-content\/uploads\/2019\/06\/Sostenibilidad-ambiental.jpg","datePublished":"2019-06-20T13:32:35+00:00","dateModified":"2019-09-20T11:18:06+00:00","description":"It is very important for companies to develop future plans so that they do not fall behind and become obsolete businesses.","breadcrumb":{"@id":"https:\/\/www.apen.es\/blog\/el-potencial-de-la-sostenibilidad-en-las-pymes\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.apen.es\/blog\/el-potencial-de-la-sostenibilidad-en-las-pymes\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.apen.es\/blog\/el-potencial-de-la-sostenibilidad-en-las-pymes\/#primaryimage","url":"https:\/\/www.apen.es\/wp-content\/uploads\/2019\/06\/Sostenibilidad-ambiental.jpg","contentUrl":"https:\/\/www.apen.es\/wp-content\/uploads\/2019\/06\/Sostenibilidad-ambiental.jpg","width":820,"height":331},{"@type":"BreadcrumbList","@id":"https:\/\/www.apen.es\/blog\/el-potencial-de-la-sostenibilidad-en-las-pymes\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Portada","item":"https:\/\/www.apen.es\/"},{"@type":"ListItem","position":2,"name":"El potencial de la sostenibilidad en las pymes"}]},{"@type":"WebSite","@id":"https:\/\/www.apen.es\/#website","url":"https:\/\/www.apen.es\/","name":"Apen Inform\u00e1tica","description":"IT Maintenance, Management Software, Printing Solutions","publisher":{"@id":"https:\/\/www.apen.es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.apen.es\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.apen.es\/#organization","name":"Apen: IT Solutions","url":"https:\/\/www.apen.es\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.apen.es\/#\/schema\/logo\/image\/","url":"https:\/\/www.apen.es\/wp-content\/uploads\/2022\/08\/logo-apenok-231x82-1.png","contentUrl":"https:\/\/www.apen.es\/wp-content\/uploads\/2022\/08\/logo-apenok-231x82-1.png","width":231,"height":82,"caption":"Apen: Soluciones inform\u00e1ticas"},"image":{"@id":"https:\/\/www.apen.es\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/apensolucions","https:\/\/www.youtube.com\/user\/ApenCentreInformatic","https:\/\/www.linkedin.com\/company\/1021771?trk=tyah&trkInfo=clickedVerticalcompanyclickedEntityId1021771idx2-1-2tarId1464195271196tasapenin"]},{"@type":"Person","@id":"https:\/\/www.apen.es\/#\/schema\/person\/627cea3460442d338764155dd31958c2","name":"marketing","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/fa80be4db3ad9b3dd851d8272d342d92bf26d7d7e31e15c99432aaeefb8b1735?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/fa80be4db3ad9b3dd851d8272d342d92bf26d7d7e31e15c99432aaeefb8b1735?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/fa80be4db3ad9b3dd851d8272d342d92bf26d7d7e31e15c99432aaeefb8b1735?s=96&d=mm&r=g","caption":"marqueting"},"url":"https:\/\/www.apen.es\/en\/blog\/author\/marqueting\/"}]}},"taxonomy_info":{"category":[{"value":417,"label":"Actualidad"},{"value":47,"label":"Apen"}],"post_tag":[{"value":129,"label":"Apen"},{"value":429,"label":"sostenibilitat"}]},"featured_image_src_large":["https:\/\/www.apen.es\/wp-content\/uploads\/2019\/06\/Sostenibilidad-ambiental.jpg",820,331,false],"author_info":{"display_name":"marqueting","author_link":"https:\/\/www.apen.es\/en\/blog\/author\/marqueting\/"},"comment_info":0,"category_info":[{"term_id":417,"name":"Actualidad","slug":"actualidad","term_group":0,"term_taxonomy_id":417,"taxonomy":"category","description":"","parent":0,"count":83,"filter":"raw","term_order":"0","cat_ID":417,"category_count":83,"category_description":"","cat_name":"Actualidad","category_nicename":"actualidad","category_parent":0},{"term_id":47,"name":"Apen","slug":"apen","term_group":0,"term_taxonomy_id":47,"taxonomy":"category","description":"","parent":0,"count":256,"filter":"raw","term_order":"0","cat_ID":47,"category_count":256,"category_description":"","cat_name":"Apen","category_nicename":"apen","category_parent":0}],"tag_info":[{"term_id":129,"name":"Apen","slug":"apen","term_group":0,"term_taxonomy_id":129,"taxonomy":"post_tag","description":"","parent":0,"count":51,"filter":"raw","term_order":"0"},{"term_id":429,"name":"sostenibilitat","slug":"sostenibilitat","term_group":0,"term_taxonomy_id":429,"taxonomy":"post_tag","description":"","parent":0,"count":1,"filter":"raw","term_order":"0"}],"_links":{"self":[{"href":"https:\/\/www.apen.es\/en\/wp-json\/wp\/v2\/posts\/14105","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.apen.es\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.apen.es\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.apen.es\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/www.apen.es\/en\/wp-json\/wp\/v2\/comments?post=14105"}],"version-history":[{"count":0,"href":"https:\/\/www.apen.es\/en\/wp-json\/wp\/v2\/posts\/14105\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.apen.es\/en\/wp-json\/wp\/v2\/media\/14173"}],"wp:attachment":[{"href":"https:\/\/www.apen.es\/en\/wp-json\/wp\/v2\/media?parent=14105"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.apen.es\/en\/wp-json\/wp\/v2\/categories?post=14105"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.apen.es\/en\/wp-json\/wp\/v2\/tags?post=14105"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}