{"id":62981,"date":"2026-01-09T09:11:16","date_gmt":"2026-01-09T09:11:16","guid":{"rendered":"https:\/\/www.apen.es\/?post_type=curso-formacion&p=62981"},"modified":"2026-06-01T11:20:05","modified_gmt":"2026-06-01T11:20:05","slug":"ai-marketing-sales","status":"publish","type":"curso-formacion","link":"https:\/\/www.apen.es\/en\/curso-formacion\/ia-marketing-ventas\/","title":{"rendered":"AI applied to Marketing and Sales"},"content":{"rendered":"

Who is it aimed at?<\/strong><\/h2>\n\n\n\n

This course is designed specifically for professionals in marketing, sales, customer service, and digital strategy<\/strong> who wish to incorporate Artificial Intelligence tools into their daily lives. It is also ideal for entrepreneurs, SMEs and managers<\/strong> who want to increase their productivity, improve the personalization of their campaigns, and automate key processes in their organizations.<\/p>\n\n\n\n

What will you learn?<\/strong><\/h2>\n\n\n\n

At the end of the course, you will be able to:<\/p>\n\n\n\n

    \n
  • Understanding the fundamentals of AI<\/strong> and how to apply them ethically and effectively to marketing and sales.<\/li>\n\n\n\n
  • Use intelligent assistants and language models<\/strong> to generate content, write messages, and design impactful campaigns.<\/li>\n\n\n\n
  • Automate repetitive tasks<\/strong> and improve your sales productivity with tools like Copilot or Zapier.<\/li>\n\n\n\n
  • Analyze data and segment customers<\/strong> using AI to make more informed and personalized decisions.<\/li>\n\n\n\n
  • Design automated workflows<\/strong> and more effective recruitment strategies.<\/li>\n\n\n\n
  • Apply good practices in ethics and privacy<\/strong> in the use of Artificial Intelligence.<\/li>\n<\/ul>\n\n\n\n

    It includes practical workshops, exercises with real tools, and a final integrative project.<\/p>","protected":false},"featured_media":63970,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"modalidad":[953],"software":[968],"convocatoria":[966],"bonificable":[972],"class_list":["post-62981","curso-formacion","type-curso-formacion","status-publish","has-post-thumbnail","hentry","modalidad-curso","software-inteligencia-artificial","convocatoria-abierta","bonificable-parcial"],"acf":[],"yoast_head":"\nIA aplicada a Marketing y Ventas - Apen Inform\u00e1tica<\/title>\n<meta name=\"description\" content=\"\u00bfA qui\u00e9n va dirigido? Este curso est\u00e1 dise\u00f1ado especialmente para profesionales del marketing, ventas, atenci\u00f3n al cliente y responsables de estrategia\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.apen.es\/en\/training-course\/ai-marketing-sales\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"IA aplicada a Marketing y Ventas - Apen Inform\u00e1tica\" \/>\n<meta property=\"og:description\" content=\"\u00bfA qui\u00e9n va dirigido? 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