Toshiba changes its name to Dynabook worldwide

Toshiba The name will be completely phased out after Sharp acquired the 80% from its computer subsidiary in October 2018. The name change takes effect today, being implemented worldwide beyond Japan, where it was previously used. The company is already sending letters to businesses informing them of the name change for their products and the company itself.
The company's name in Europe will change from Toshiba Client Solutions Europe to Dynabook Europe, This name will be applied to all subsidiaries. The choice of this name was not random, as they have been using this brand in Japan for 30 years, and it is very well-known in Asia. However, they will have to start from scratch in Europe, for which they will carry out a very aggressive marketing campaign.
 
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The first Dynabook laptops will be on sale starting this summer

Toshiba In mid-April, it put on sale in Spain what will be its last laptops under the brand Toshiba, with 15-inch models such as the Satellite Pro R50-EC and A50-EC, as well as the Tecra A50-EC. These models will continue to be sold for a few months until stock runs out. Thus, once the stock of these models is depleted, these series will be maintained but the name will be changed. Toshiba by the one of Dynabook. Both brands will be coexisting in the market for a few months.
Toshiba He claims they will be competitive thanks to the economies of scale enabled by Foxconn, which owns Sharp, which in turn acquired the laptop division of what has been until now... Toshiba. Thus, they will seek to offer laptops at competitive prices from the outset. The first laptops under the brand Dynabook They will go on sale starting this summer, and at the moment it is not known whether they will also put the dynaDesk series of desktop computers on sale.