CRM software to boost the efficiency of your sales team.

Today, companies must be able to anticipate their customers' behavior, guessing their needs, tastes, and preferences without having to ask them directly. In this sense, the importance of... CRM (Customer Relationship Management), a tool that will help us build relationships with our clients, basing these relationships on offering products and services tailored to their needs and the relationship marketing, which will undoubtedly help us to establish, maintain and consolidate relationships with customers, that is, to build customer loyalty.

We could define CRM as follows: It is an application or tool that collects all the data established in the relationship between the client and the company and centralizes it in a single database.

The CRM consists of three essential modules: Firstly, the sales module which allows us to track our objectives and sales team, with the ability to customize dashboards and periodic reports that reflect the progress of our sales targets. On the other hand, a services module, through which we are able to implement a fast and efficient customer service and, finally, a marketing module.

As we said before, CRM is indispensable for carrying out the relationship marketing, To clarify, the goal is to build strong customer relationships, fostering trust and long-lasting business partnerships that ultimately lead to greater profits and more profitable clients. In a market where the customer is increasingly important, we need all the data we can gather to meet their needs and develop products and services that fulfill their expectations.

Many CRMs allow us to perform one of the most widely used marketing formulas: email marketing. Its results are quite positive for several reasons: email is one of the quintessential communication systems on the internet, it is a cost-effective tool for reaching consumers, and ROI is high.

According to studies conducted, 64% of the clicks made in campaigns of ecommerce they become a purchase. The following also becomes important: social marketing, which allows us to interact with our customers on social media and measure the impact of our brand on them.

Companies continue to invest in CRM. This is according to 67% of the executives who participated in the "Study on marketing and sales tools and the use of CRM software in Spanish companies in 2019", carried out by the online consultancy Softdoit. A study, conducted between April and May with 115 executives of companies located in Spain, aims to highlight how organizations carry out their marketing actions, as well as the use of CRM.

As we have seen, the importance of implementing a good CRM and optimizing it to the fullest is vital for any company, as it will allow us to have control over our sales, a defined, fast and effective customer service, and develop crucial marketing aspects, such as the ecommerce, customer segmentation or interaction with them.

One of the many programs that can offer us this service is the a3ERP. This software includes one of its many integrated modules: CRM. With this tool, you can manage not only your existing customers but also plan sales activities for all your potential clients, manage your contact list, identify the most suitable sales channels for your business, and refine your offerings. It's a multi-user program that allows you to collaborate with your entire sales team.

From APEN We specialize in the implementation of these types of technological tools in small and medium-sized enterprises throughout the province of Barcelona.