Do you know what Growth Hacking is?

Growth hacking is a discipline that aims to rapidly increase a company's user base, revenue, or impact with minimal effort and expense. A new role has emerged: the Growth Hacker. This role requires specific characteristics and can become one of the most important members of the team.

The figure of the Growth Hacker

A Growth Hacker is defined by the following characteristics:

Analytical; He is able to understand which techniques work and which do not, and he looks for the key metrics and target to analyze success.

Creative; Seeks new formulas to evolve and grow so as not to limit the capacity for growth and evolution, seeking refreshing, innovative and attractive information and ideas.

Multidisciplinary; Being knowledgeable about all the tools and techniques available to him/her, in order to develop better growth strategies.

Curious; He investigates all possible sectors to be able to capture new ideas.

Agile; Quickly grasps whether a strategy is working or not. Analyzes precisely what is necessary and intuitively observes the best times to act.

A Growth Hacker is a professional profile typically associated with digital marketing and advertising companies. A Growth Hacker fulfills a multidisciplinary role, combining analytics, creativity, and audience understanding to design strategies that increase the number of users for a specific product or service. The goal is to generate demand for the product or service by creating a perceived need.

The role of a Growth Hacker doesn't necessarily have to belong strictly to the marketing field. Their analytical, creative, and social listening skills make them a figure who can belong to various professional spheres, from marketing to pure analytics.

This is an ingenious and observant profile, adept at analyzing data and drawing conclusions that will improve the focus of marketing campaign strategies. The Growth Hacker knows how to find hidden gaps and capitalize on market trends, measuring social media response to maximize the brand's communication performance and, in doing so, making the product or service a necessity for the target audience.