Improve your marketing strategy with inbound marketing

Without a doubt, one of the biggest trends in the world of Digital Marketing, is the Inbound Marketing, This methodology combines advertising and marketing techniques to target users in a non-intrusive way, providing them with value. It aims to make users seek out brands, rather than brands seeking users. This makes it a medium- to long-term process, but highly effective and offers numerous benefits, which we will discuss below:

Some of the techniques used are: SEO, Content marketing, social media marketing, search engine advertising, email marketing, and web analytics, among others.

Inbound Marketing is based on four phases that coincide with the stages of the user's buying process:

• First of all we have ATTRACTION, in which different techniques are used, such as SEO positioning and social networks, in order to attract customers and make them aware of us.
• Secondly, we need to try to convert website visits into registrations to grow our database. We'll achieve this by offering customers personalized and relevant content, which they can access by filling out a form with the information we need.
• This is one of the key moments for gaining customers, since it's about CLOSING, that is, getting the person to make a purchase, which can be done through different techniques such as email, obtained in the previous phase, follow-up sequences, list management and integration with CRM tools.
• Finally, we need to focus on CUSTOMER LOYALTY, because once we have acquired a customer, it is important to keep them satisfied so that they recommend us. To do this, we must always offer them information that is useful to them.

After completing the four phases, a company benefits from using Inbound Marketing in many ways, but some of the main ones are the following:

• Registrations or leads multiply by 3.8 in one year and by 14.7 in two years.
• Qualified marketing contacts increase by 7.3% in one year and by 9.8% in two years.
• Website visits increase by 4.7 times in one year and by 24.3 times in two years.
• The database grows monthly.
• The company's image improves considerably.

Image source: http://www.inboundcycle.com/inbound-marketing-que-es