AI-powered email marketing: how Microsoft Copilot personalizes your campaigns and improves your results

In an increasingly competitive digital ecosystem, email marketing remains one of the most cost-effective and efficient channels for connecting with customers and generating revenue. But simply sending generic newsletters is no longer enough: users expect... relevant, contextual and personalized experiences.

And this is where Microsoft Copilot, The Artificial Intelligence tool integrated into Microsoft 365 is marking a turning point.

What you will discover in this article:

• What is AI-powered personalized email marketing and why is it trending in 2026?
• How can Microsoft Copilot help you write and automate your campaigns?
• What are the real benefits of applying AI to email marketing?
• How to integrate Copilot into your Microsoft 365 environment without being an expert?
• Real-world examples and AI-enhanced metrics.
• How to take the first step: practical webinar with APEN.

What is AI-powered personalized email marketing?

 The AI-powered personalization In email marketing, this means using advanced algorithms to tailor each message to the needs, interests, and behaviors of each user. Unlike traditional segmentation (based on large lists or basic demographics), AI allows for:

• Analyze patterns of behavior based on real data.
• Personalize content based on interaction history.
• Adjust the sending time to maximize impact.
• Optimize subjects and texts automatically.

For example, recent studies on email marketing trends indicate that personalization and the use of AI will be pillars for brands that succeed in 2026 and beyond, as they allow them to offer value instead of overwhelming the user with irrelevant messages.

How does Microsoft Copilot power your email campaigns?

Microsoft Copilot is a generative AI tool integrated into Microsoft 365, Designed to help you create more effective content without spending hours writing or manual testing. With Copilot you can:

• Write comprehensive emails with personalized value propositions.
• Generate subject lines optimized for open rate.
• Adapt the tone of the message to the stage of the funnel that each customer is in.
• Automate responses and parts of the communication flow.

This transforms the way marketing teams work: instead of designing campaigns one by one, Copilot helps create more human and contextual user experiences.

Furthermore, AI tools in email marketing are evolving towards smarter automations that predict behaviors and adapt campaigns in real time, a leap that many companies are already adopting to improve key metrics.

Real benefits of applying AI to your campaigns

Implementing AI in your strategy allows you to achieve benefits that go beyond theory. The main advantages include:

Greater engagement

AI-powered personalized emails achieve better open and click rates because they reflect the recipient's real interests, not just demographic data.

Efficient automation

AI automates repetitive tasks such as copy creation, advanced segmentation, or adjusting sending frequencies, reducing the manual workload for your team.

Better user experience

Users receive more relevant and less intrusive messages, which reduces subscription fatigue and improves brand perception.

Effortless scalability

With AI you can customize at scale, even for large databases, without needing to proportionally grow your operational team.

Integrating Copilot isn't just for experts

One of the main barriers many professionals encounter when incorporating AI is the perception that “it’s too complicated.” However, tools like Copilot are designed to integrate directly with applications you probably already use.

• Outlook to manage and write emails.
• Word and Excel to generate and adapt content.
• Integrated Teams and CRM to coordinate collaborative workflows.

You don't need to be a tech expert to get started; with training and guided practice you can quickly get the most out of it.

Results you can expect

Current trends show that companies adopting AI in email marketing not only improve traditional metrics, but also:

• They increase the overall relevance of their campaigns.
• They reduce cancellation rates and user fatigue.
• They increase the effectiveness of automated workflows.

The combination of data, AI, and personalization transforms email marketing from mass communication to a individualized and predictive conversation that responds to the customer's needs at the right time.

By integrating tools such as Copilot within the Microsoft 365 ecosystem, Not only do you improve your business efficiency, but you also raise the level of protection for your company. This translates into:

• Greater control over access and permissions for your communications.
• Protection against phishing and targeted attacks through intelligent filters.
• Centralized monitoring of activity and regulatory compliance.

Digitize and personalize, yes, but always with security. Because a modern marketing strategy must also protect your customers' data and the integrity of your business.

👉See the benefits a client achieved by implementing COPILOT in our success stories: Read her story

Learn how to apply Copilot in email marketing

From APEN, experts in digital transformation for SMEs, we organized a live webinar to show you in a practical way how to apply Copilot to your AI-powered email marketing campaigns.

📅 Date: 29/01/26
⏰ Hour: 12:30
💻 Mode: Online and free
🎯 Issue: Personalize your emails with AI and improve conversion.

What will you learn?

• Reduce the time you spend writing your emails from 30 to 5 minutes.
• Create clear, personalized, and conversion-oriented messages (prospecting, follow-up, closing).
• Master concrete prompts through different B2B and B2C sales scenarios. 

👉Reserve your spot here

Conclusion

Personalization in email marketing is no longer an option, nor a simple aesthetic feature: it is a strategic necessity To connect with your customers in an authentic and relevant way. Artificial Intelligence is making this possible on a large scale, bringing value to both small and large businesses.

Microsoft Copilot It is one of the most powerful tools to make this leap, helping you save time, improve results and scale your communications with precision.