The potential of sustainability in SMEs

It is very important for companies to develop future plans so that they don't fall behind and become obsolete businesses. sustainability It is part of one of those plans.

Micro and small businesses represent more than 90% out of the total number of companies in the Spanish state, making them essential for the country's business and economic progress.

According to the Edelman Trust barometer: “Eight out of ten consumers believe that it is the responsibility of companies to lead the way in solving social problems.” This puts companies in the spotlight regarding the changes affecting society.

More and more people are becoming aware of climate change and what that means; at this point, seeing the Environmental sustainability as an expense and not an investment This is a big mistake. Consumers view companies that don't prioritize sustainability differently, and this is reflected in the declining market share of these companies. According to a 2018 Statista study, only 201% of respondents said they never considered sustainability when buying products.

This leaves us with a question: Would consumers be willing to pay more for sustainable products? A study by Nielsen, a data analytics and mediation company, provides the answer, revealing that up to 40% of consumers would be willing to pay more for sustainable products.

While it's true that consumers don't reward companies for being sustainable, they do tend to punish unethical or environmentally damaging practices on social media, which ultimately degrades the company's image and, obviously, impacts sales. Corporate Social Responsibility It has always existed, especially in large companies and through culture and sports. There is no doubt that if we implement an action plan aligned with our values, we will achieve results.

What is CSR (Corporate Social Responsibility)?

It is a a way of managing companies based on managing the impacts of their activity It generates an impact on its customers, employees, shareholders, local communities, the environment, and society in general.

At Apen, we know we must invest in sustainability and responsibility, because it's our opportunity to stand out. That's why we have a consumables recycling point and collaborate in toner recycling. We are fully committed to CSR, in the economic, social, and environmental spheres.