How does Instagram work for businesses and what's the best way to get the most out of it?

If you want to create an Instagram profile for your business, the first thing you should know is that you have to choose the "business profile" option and not the personal user profile, since you will achieve greater visibility and obtain very useful tools, such as statistics and analysis to know what type of posts your followers like most, what type of topics have the greatest impact, whether you have more male than female followers and what age they are…

If you already have a personal business profile, all you need to do is go to settings and select "switch to business profile." For greater impact on your posts, we recommend connecting it to your Facebook page. Through your Instagram profile, you can enjoy a wide range of technological tools, such as Stories, which you can organize and save according to different themes that interest you, such as your company's history, your main products and services, giveaways, new products, and more.

What benefits will an Instagram business profile bring?

• You can share your posts on both Instagram and your Facebook Fan Page
• You will be able to specify what type of business you have
• You can take this opportunity to optimize your profile and convey those key values and ideas that will help you position yourself.
• You can promote your most important posts to reach a wider audience and thus improve your results.
• You can optimally analyze your activity using the metrics provided by your account completely free of charge.
• You can run promotions, raffles, special offers… Seeking user participation will make them much more interested in your profile and, consequently, in your company.

How to create ads using the content you publish?

On your Instagram business profile, you'll find a "Promote" button on each of your posts. If you decide to promote a post, simply click it, and you'll get the ad format optimized for that purpose. Just choose the type of action you want to take (visits and calls to your business or website visits), then select your target audience, budget, ad duration, and so on. Once you've confirmed all the details, your ad will be published, and you can track its performance through the Ads Manager and the app's general analytics.

The free statistics offered by Instagram for businesses are invaluable, allowing you to see how each of your posts has been received by your audience. These statistics are categorized into three groups: Impressions (the number of times your content has appeared to other users), Reach (the number of unique people who saw your post), and Engagement (the number of comments and likes the post received). You can also access further analytics such as weekly impressions, top-performing posts, weekly reach, website clicks, follower demographics, and peak profile activity. These tools are perfect for continued growth in the digital market and for understanding exactly what interests your followers, based on the performance of each of your posts. We recommend searching for profiles of businesses similar to yours to gain ideas and see how they approach their posts, enabling you to improve upon them and differentiate yourself as much as possible. Developing a unique style within your professional field will be highly valued by your followers.