Starting February 15th, Google will activate its ad blocker

Google Chrome will curb aggressive advertising., This works on both computers and mobile devices. It's an ad blocker for your browser that will block ads it deems unacceptable and that violate its rules of conduct.

Google will block ads that automatically play video and sound, countdown ads that exceed their duration, pop-up windows, and prestitial ads, which cover almost the entire screen even when scrolling.

Although Google generates most of its revenue from advertising and does not want to block advertising, it does want to eliminate ads that harm the user experience, make them uncomfortable, or offend them.

Following the criteria of “The Coalition for Better Ads”, an American association called “Coalition for Better Ads”, Google wants to make it possible for users to browse the internet without encountering aggressive advertising., only those who comply with the rules of conduct.

According to the media outlet Venture Beat, Activation of this internal blocker for the Google browser will be carried out remotely., without needing to be linked to a specific browser update and will be rolled out gradually to users.

This measure will be effective from February 15th

Companies will have 30 days to adapt to these guidelines set by Google if they want to avoid losing all their advertising overnight. This blocker will be released on February 15th It is presented as a revolutionary and highly beneficial measure, valued by users who find themselves trapped in a browsing experience bombarded by constant advertisements.

The problem of intrusive advertising Besides ruining the user experience, it also It slows down web browsing considerably..

With this measure, Google wants to prevent the appearance of all those ads that do not meet the requested requirements, eliminating those websites that maintain a failed status for more than 30 days.

Google has worked with publishers to be absolutely sure that they comply with these new standards, before putting this aggressive ad blocker into operation.

The company hopes that by creating its own ad blocker within the browser, it can improve the user experience, preventing the annoyance and intrusion caused by these intrusive ads that appear unannounced and take a long time to disappear. This measure allows users to avoid using third-party ad blockers; their browser itself will handle this task.