Internet users have grown tired of mentioning companies in a selfless way.

Users are tired of unsolicited recommendations for places, products, services, or companies. They believe their online activity should be financially rewarded and valued much more, because it is essentially promotion and sales for the company in question. That's why many internet users They are ceasing to share content in order to demand financial compensation for their actions. And companies don't reject this proposal, because they know that if an influencer shares their brand on social media, they can reap significant benefits.

There are apps like Instant Consume that pay internet users to talk about their products and provide feedback, since that feedback will be heard by millions of followers, whom it would be impossible to reach so quickly and effectively on their own. Without the help of these internet users, Companies could not achieve such visibility in such a short time, Therefore, they decide to invest a large part of their budget in this type of action.

These individuals are paid because they become a community manager, salesperson, marketing and promotion manager, and customer service representative.

According to statistics from the Guide Social Media Examiner, Regarding the reasons why internet users click the "like" button, the study concludes that they are more concerned with the material and economic aspects than with the ideological and collective ones. They prefer to receive promotions, discounts, product samples, or coupons for future purchases.

Influencer vs. Marketing Professionals

Many marketing professionals watch with resignation how easily anonymous people can become major sales distributors, but the connection or feedback that each person can generate lies not so much in their professionalism or position, but in what they convey: their style, their personality, their tone of voice, their appearance, etc.

Being a social media influencer gives you a privileged position, because it brings value and prestige to companies., who desperately seek this figure to optimize their company's image and obtain more feedback, to converse with new clients and retain those who are already regular clients.