LinkedIn has 500 million users

LinkedIn is a professional network, structured as a social community, geared towards businesses and job seekers. Launched in 2003, before Facebook, it boasted over 25 million registered users in just five years.

Now owned by Microsoft, it boasts 500 million registered users in 200 different countries. The United Arab Emirates, the Netherlands, and Singapore are the three countries with the highest concentration of users on this professional social network, while the most active cities are London, Amsterdam, San Francisco, Jakarta, and Milan.

LinkedIn helps users position themselves professionally and find job opportunities that match their skills and experience. It fosters direct connections between companies and users, enabling companies to conduct a much more detailed and targeted recruitment process.

Why should your company have a LinkedIn profile?

Having a presence on social media is crucial for promoting the content you want to share. LinkedIn, in particular, is a vital professional network where you must be present if you want users to perceive your company as innovative, up-to-date, reputable, and professional. A successful digital strategy must leverage the strengths of each platform to achieve your business objectives.

Some of the reasons why you should create a company profile on LinkedIn are:

• LinkedIn helps you get new clients and grow your database
• It allows you to obtain and make professional recommendations, that is, opinions from former colleagues or bosses, who publicly rate their experience working with you.
• You establish connections with those people interested in your business.
• It's an easy way to network
• You can publish and share any content you want.
• You can perform a refined search for a specific professional profile, faster than doing it offline.
• Your company name is visible to all users
• You have the option to use LinkedIn to raise funds
• You can place advertisements

LinkedIn can help your SME in many ways. You can discover interesting professional profiles, chat with them, participate in discussion forums, find new sources of inspiration, and stay up-to-date on news related to your industry. Take advantage of all the benefits this digital business platform can offer your company.