What is digital transformation?

The digital transformation It's about bridging the gap between traditional businesses and new customers. digital, and its objective is to work more efficiently by making better use of new technologies. To achieve this, we must establish new business models that take advantage of the opportunities created by these technologies. digitization.
Apen It points out some of the keys to a successful digital transformation of companies.
 

Mobile devices

 
Today, 701% of internet user traffic is done through mobile devices…this percentage shows us that consumption habits are changing.
We must bet on the digital transformation from our company towards the digitization mobile-based.
 

New technologies

 
Small and medium-sized enterprises (SMEs) may face the greatest difficulties in embracing the new online era. The best solution to stay up-to-date is to explore new technologies and strategies. technologies.
 

Reputation

 
It's crucial to cultivate professional reputation as much as personal reputation, because the two are intertwined. In this way, both customers and businesses gain added value, so we must strive for a two-way communication strategy.
 

Brand

 
Online community conversations about a company's brand are constantly growing. We need to study all the messages our company sends out and analyze the messages circulating among users. It's crucial to understand what users think about our business.
 

Data

 
Data is like the oil of information and can translate into economic opportunities. It is crucial to prevent intrusions into user data, and to do so, we must offer a product with added value.
 

Innovation

 
Innovation must come from all departments of a company, and to generate new ideas in the market we must take into account the generations of young entrepreneurs with a close relationship with new technologies.
 

Formats

 
Today, the best format for offering our company's services online is audiovisual. User trends are leading us to offer them short, dynamic videos... if our company opts for a static strategy, it will stagnate.
 
We are at a point where users are advancing faster than companies…we only have to observe how a child handles a tablet to realize that new generations are going to be more and more demanding.