LinkedIn offers you a real possibility of finding new clients

Surely at some point you've wondered if it's really possible to attract new customers for your business through a social network like LinkedIn. Apen believes that LinkedIn It is the perfect showcase to communicate with our current and future customers.
For this reason, we give you some tips that will help you improve your company profile.
 

The name…

 
It's very important that when we access your profile, we can easily identify your company name. You must enter your full company name to avoid confusion and ensure we are quickly and effectively identified.
 

A photograph…

 
Your profile must include a photograph, and it should be as representative as possible. Keep in mind that in most cases, an image serves to give substance to your company, showing that it's a real business with a team behind it all. Also, remember that sometimes a picture is worth a thousand words.
 

Keep your personal information up to date…

 
This will ensure your network is always active and that you can share updates with other users.
 
Many have the view of LinkedIn as the tool that allows a person to showcase their resume and find a job. But this is not only useful on an individual level, it is also a magnificent tool for our SME This can generate a vast network of contacts and allow us to participate in discussions through the numerous groups with other companies similar to ours. In short, it's the best way to communicate with them directly, quickly, and effectively, and to receive feedback.
From this moment on, you decide if you simply want to be in LinkedIn (turning it into a personal marketing tool to have a mere online CV) or on the contrary you want to try to manage your presence through content strategies that will allow you to position yourself and be seen by many professionals that would otherwise be impossible.