What are the new trends in digital marketing?

Every small or medium-sized business needs to stay up-to-date on all the tools and apps available to improve its digital marketing strategy. That's why we've decided to talk to you about the latest marketing trends, which can become your greatest allies.

What uses can we give them and what advantages do they offer?

• Virtual and augmented reality; it's one of the new marketing trends that's being used most in various sectors, such as real estate marketing, to create virtual tours and virtual images of a future home. It's a very important added value for the user because they can receive more realistic and truthful information about what they're consuming, like video games, or about a product or service they want to buy.
• Voice search and artificial intelligence; it's a very useful tool, implemented in all kinds of apps, as it allows for a more convenient and immediate search of our phone contacts, for finding files, for sending messages in our instant messaging... If you want to improve the consumer experience, don't hesitate to implement this marketing measure on your website or in the app, as it will be perfect for your SEO strategy.
• Context Marketing; To personalize offers by taking into account the preferences of each consumer when they interact on different channels, such as social media, online stores, offline points of sale… It is the best way to recommend the most suitable products to each person and allows segmenting customers into different types of categories.
• Transparency in native advertising: All SMEs must adapt and enhance their creativity when presenting promoted content, so that users can accept it naturally and the entire process is transparent and voluntary. If users see that the advertising will be useful, they will accept it, but if they see that it is being presented subliminally or without warning, they will reject it.
• Using messaging apps and chatbots, such as Facebook Messenger or WhatsApp Business, can become invaluable tools for small and medium-sized businesses (SMEs). These apps simulate human conversations, allowing users to ask questions or contact the company whenever they want. Businesses can automate repetitive and bureaucratic tasks or guide users to the answers they need.
• Immediate content; also known as "fast content," meaning that users can immediately find the information they're looking for. This presents a significant challenge for any company, but there are tools that can greatly help, such as Facebook Stories, Instagram Stories, and Google's AMP Stories, for sharing information in real time, going live, and more.
• Marketing process automation; This automation can be applied to generate engagement with the product or service, to automate repetitive marketing processes, to automatically learn from the database, etc.

On our blog you can find related content to improve your SME's marketing strategy.