Create the perfect newsletter with Mailchimp

Mailchimp is a free digital tool that lets you design, personalize, and send newsletters and all kinds of promotional campaigns, and measure their impact. You can also create databases of all your customers, categorizing them into as many lists as you like, to segment your audience and send fully personalized newsletters or campaigns, taking into account age, gender, interests, and more.

The best email marketing tool

Mailchimp is one of the best email marketing tools on the market. It's a highly intuitive platform for editing press releases, allowing you to create your own unique style by generating and saving a template that you can modify whenever you want. You can organize the design using text blocks, colors, buttons that link to URLs, highlights, animations, videos, and more. This multimedia tool lets you send all kinds of content via email to everyone who has voluntarily subscribed to your company's newsletter. 

Today, you shouldn't just be present on social media and your website; you must also pay close attention to your newsletter, as it's the most direct way to communicate with users who have previously shown interest in your company. It's a fantastic opportunity to get to know them and, undoubtedly, the best way to offer discounts and special promotions to thank the users who have placed their trust in your SME. Through short surveys or by tracking their searches on your website or online store, you can also learn about their preferences, making it easier to communicate with each user.

A newsletter is a powerful tool for promoting your products and services, generating feedback, announcing new products, creating special offers and giveaways, sharing blog posts, and even promoting events. With Mailchimp, you can analyze the results of each campaign, assessing the impact of your actions to determine if you're on the right track or need to adjust your content.

With this platform, you'll know how many subscribers open your emails, how many clicks the content receives, the number of people who unsubscribe, which type of email gets the most interactions… And you can also segment your database to target your most interested audience more precisely.

You'll also get intuitive metrics charts, and it's free to use for up to 2,000 subscribers. It's one of the most effective forms of email marketing currently available.