{"id":8569,"date":"2018-01-04T10:01:56","date_gmt":"2018-01-04T10:01:56","guid":{"rendered":"https:\/\/www.apen.es\/?p=8569"},"modified":"2025-03-04T10:12:58","modified_gmt":"2025-03-04T10:12:58","slug":"a-partir-del-15-de-febrer-google-activeu-el-vostre-bloquejador-danuncis","status":"publish","type":"post","link":"https:\/\/www.apen.es\/ca\/bloc\/a-partir-del-15-de-febrer-google-activeu-el-vostre-bloquejador-danuncis\/","title":{"rendered":"A partir del 15 de febrer Google activar\u00e0 el vostre bloquejador d&#039;anuncis"},"content":{"rendered":"<p><strong>Google Chrome frenar\u00e0 la publicitat que sigui agressiva<\/strong>, tant a l&#039;ordinador com al m\u00f2bil. Es tracta d&#039;un bloquejador d&#039;anuncis del vostre navegador, que bloquejar\u00e0 aquella publicitat que consideri inacceptable, que no compleixi les normes de comportament.<\/p>\n\n\n\n<p>Google bloquejar\u00e0 aquells anuncis que, de forma autom\u00e0tica, reprodueixin v\u00eddeo i so o la publicitat amb compte enrere que s&#039;excedeixi de la seva durada, aix\u00ed com finestres de pop-up o anuncis prestitial, aquells que cobreixen pr\u00e0cticament tota la pantalla encara que es desplacen.<\/p>\n\n\n\n<p>Encara que Google genera la major part d&#039;ingressos de la publicitat i no vol bloquejar publicitat, vol acabar amb aquella que perjudiqui l&#039;experi\u00e8ncia de l&#039;usuari, l&#039;incomodi o el violent.<\/p>\n\n\n\n<p>Seguint els criteris de \u201cThe Coalition for Better Ads\u201d, una associaci\u00f3 nord-americana anomenada \u201cCoalici\u00f3 per a millors anuncis\u201d,&nbsp;<strong>Google vol aconseguir que l&#039;usuari pugui navegar per internet sense trobar publicitat agressiva<\/strong>, nom\u00e9s aquella que compleixi les normes de comportament.<\/p>\n\n\n\n<p>Segons explica el mitj\u00e0 de comunicaci\u00f3 Venture Beat,&nbsp;<strong>lactivaci\u00f3 daquest blocador intern per al navegador de Google, es dur\u00e0 a terme de forma remota<\/strong>, sense necessitat d&#039;estar vinculada a una actualitzaci\u00f3 espec\u00edfica del navegador i anir\u00e0 arribant de manera gradual als usuaris.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Aquesta mesura ser\u00e0 efectiva a partir del 15 de febrer<\/h2>\n\n\n\n<p>Les empreses s&#039;han d&#039;adaptar a aquest tipus de directrius establertes per Google, en un termini de 30 dies, si volen que no desaparegui tota la publicitat d&#039;un dia per l&#039;altre.&nbsp;<strong>Aquest blocador s&#039;estrenar\u00e0 el 15 de febrer<\/strong>&nbsp;i es presenta com una mesura revolucion\u00e0ria i molt beneficiosa i valorada pels usuaris, que es veuen atrapats en una navegaci\u00f3 atacada per anuncis constants.<\/p>\n\n\n\n<p>El problema de&nbsp;<strong>la publicitat intrusiva<\/strong>&nbsp;\u00e9s que a m\u00e9s de fer malb\u00e9 l&#039;experi\u00e8ncia de l&#039;usuari, tamb\u00e9&nbsp;<strong>ralenteix molt\u00edssim la navegaci\u00f3 web<\/strong>.<\/p>\n\n\n\n<p>Amb aquesta mesura, Google vol evitar l&#039;aparici\u00f3 de tots aquells anuncis que no compleixin els requisits sol\u00b7licitats, eliminant aquells llocs web que mantinguin un estatus fallits durant m\u00e9s de 30 dies.<\/p>\n\n\n\n<p>Google ha treballat amb els editors per estar totalment segur que compleixin aquests nous est\u00e0ndards, abans de posar en funcionament aquest bloquejador de publicitat agressiva.<\/p>\n\n\n\n<p>La companyia espera que, creant el seu propi bloqueig d&#039;anuncis al navegador, pugui millorar l&#039;experi\u00e8ncia de l&#039;usuari, evitant l&#039;angoixa i la intrusi\u00f3 que patien amb aquest tipus d&#039;anuncis intrusius que apareixen sense preguntar i triguen a anar-se&#039;n. Aquesta mesura permet que lusuari no hagi de rec\u00f3rrer a bloquejadors danuncis de tercers, sin\u00f3 que el seu mateix navegador socupar\u00e0 de fer aquesta tasca.<\/p>","protected":false},"excerpt":{"rendered":"<p>Google Chrome frenar\u00e1 la publicidad que sea agresiva, tanto en el ordenador como en el m\u00f3vil. Se trata de un&#8230;<\/p>","protected":false},"author":4,"featured_media":8570,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[47,145,156,194,88],"tags":[328,329,239,330],"class_list":["post-8569","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apen","category-comunicaciones","category-monitoreo-de-redes","category-seguridad","category-web","tag-bloquador-anuncios","tag-bloqueo-publicidad-intrusiva","tag-google","tag-mejorar-experiencia-usuarios"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>A partir del 15 de febrero Google activar\u00e1 su bloqueador de anuncios - Apen Inform\u00e1tica<\/title>\n<meta name=\"description\" content=\"Google Chrome frenar\u00e1 la publicidad que sea agresiva, tanto en el ordenador como en el m\u00f3vil. 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