{"id":8056,"date":"2017-11-09T12:38:48","date_gmt":"2017-11-09T12:38:48","guid":{"rendered":"https:\/\/www.apen.es\/?p=8056"},"modified":"2025-03-04T10:21:04","modified_gmt":"2025-03-04T10:21:04","slug":"com-pots-destacar-a-una-botiga-dapps","status":"publish","type":"post","link":"https:\/\/www.apen.es\/ca\/blog\/como-puedes-destacar-en-una-tienda-de-apps\/","title":{"rendered":"Com pots destacar a una botiga d&#039;apps?"},"content":{"rendered":"<p>Al tel\u00e8fon d&#039;un usuari podem trobar de mitjana unes 20 apps instal\u00b7lades, encara que finalment nom\u00e9s acabi utilitzant la meitat i poden anar variant perqu\u00e8, segons l&#039;inter\u00e8s que despertin a l&#039;usuari, les pot acabar esborrant i tornar a la botiga d&#039;apps per adquirir-ne d&#039;altres, m\u00e9s noves o que els despertin m\u00e9s inter\u00e8s.<\/p>\n\n\n\n<p>La compet\u00e8ncia que hi ha dins de la botiga d&#039;aplicacions \u00e9s for\u00e7a gran, ja que s&#039;incorporen di\u00e0riament una mitjana de 4.000 apps noves, per la qual cosa \u00e9s dif\u00edcil destacar i triomfar.<\/p>\n\n\n\n<p>\u00c9s important tenir en compte els factors ASO, aquells que tenen un impacte directe a la visibilitat d&#039;una app a les botigues d&#039;aplicacions. Els factors ASO que intervenen a la fitxa de cada aplicaci\u00f3 s\u00f3n de dues classes:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>On-Metadata: Que depenen directament dels desenvolupadors o publicistes i que s\u00f3n capa\u00e7os d&#039;editar: t\u00edtol o nom de l&#039;app, descripci\u00f3, keywords, text promocional, categoria, dades hist\u00f2riques del desenvolupador, icona, captures de pantalla, v\u00eddeos i enlla\u00e7os, etc.<\/li>\n\n\n\n<li>Off-Metadata: Aquells que no poden controlar els desenvolupadors i que depenen de la resposta del mercat i del pressupost destinat al m\u00e0rqueting de la nostra app. Es basen en el volum d&#039;instal\u00b7lacions, la velocitat d&#039;instal\u00b7laci\u00f3, la nota mitjana que posen els usuaris, la quantitat de comentaris, les mencions en llocs web, etc.<\/li>\n<\/ul>\n\n\n\n<p>El Manual ASO 2017 recomana establir 3 passos per a l&#039;optimitzaci\u00f3 de qualsevol aplicaci\u00f3 de cara a la seva promoci\u00f3 a Apple App Store o Google Play Store:<\/p>\n\n\n\n<p>1.- Cerca: Un proc\u00e9s que serveix per definir les paraules clau i trobar les aplicacions que poden ser compet\u00e8ncia nostra i que estan m\u00e9s ben posicionades.<\/p>\n\n\n\n<p>2.- Optimitzaci\u00f3. Despr\u00e9s de l&#039;an\u00e0lisi de les paraules clau i estudiar a la compet\u00e8ncia \u00e9s hora d&#039;aplicar el que hem apr\u00e8s per optimitzar la fitxa de la nostra app. \u00c9s quan podem comen\u00e7ar a dissenyar els elements visuals i textuals.<\/p>\n\n\n\n<p>3.- Monitoritzaci\u00f3. Serveix per comprovar si tot funciona correctament, si la feina que hem fet anteriorment est\u00e0 donant resultats.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Com aplicar els factors ASO?<\/h2>\n\n\n\n<p>Pots aplicar-los a trav\u00e9s de molts elements com ara:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>El nom de l&#039;app; en qu\u00e8 has d&#039;introduir paraules clau, per millorar les cerques<\/li>\n\n\n\n<li>Subt\u00edtol o descripci\u00f3 de l&#039;app; aprofitar aquest breu espai per explicar el producte, per poder conv\u00e8ncer l&#039;usuari perqu\u00e8 se la instal\u00b7li.<\/li>\n\n\n\n<li>Arxius multim\u00e8dia; Les imatges i els v\u00eddeos seran un dels atractius m\u00e9s grans de l&#039;app, per la qual cosa hem de seleccionar molt b\u00e9 la imatge de la icona, el format dels v\u00eddeos, etc.<\/li>\n\n\n\n<li>Comptar amb molts recursos de difusi\u00f3<\/li>\n\n\n\n<li>Aportar informaci\u00f3 precisa i clara de l&#039;app<\/li>\n<\/ul>\n\n\n\n<p>Amb aquests consells podr\u00e0s cridar l&#039;atenci\u00f3 dels usuaris, perqu\u00e8 facin una ullada, encara que sigui r\u00e0pid, a la teva app.<\/p>","protected":false},"excerpt":{"rendered":"<p>En el tel\u00e9fono de un usuario podemos encontrar de media unas 20 apps instaladas, aunque finalmente s\u00f3lo acabe utilizando la&#8230;<\/p>","protected":false},"author":4,"featured_media":8057,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[47,88],"tags":[297,189,300,298,299],"class_list":["post-8056","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apen","category-web","tag-aplicaciones","tag-apps","tag-factores-aso","tag-mejorar-aplicaciones","tag-tienda-de-aplicaciones"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin 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