{"id":6294,"date":"2017-03-30T10:49:25","date_gmt":"2017-03-30T10:49:25","guid":{"rendered":"https:\/\/www.apen.es\/?p=6294"},"modified":"2025-03-04T11:04:32","modified_gmt":"2025-03-04T11:04:32","slug":"que-es-la-transformacio-digital","status":"publish","type":"post","link":"https:\/\/www.apen.es\/ca\/bloc\/que-es-la-transformacio-digital\/","title":{"rendered":"Qu\u00e8 \u00e9s la transformaci\u00f3 digital?"},"content":{"rendered":"<p>La&nbsp;<strong>transformaci\u00f3 digital&nbsp;<\/strong>\u00e9s cobrir la dist\u00e0ncia entre les empreses tradicionals i els nous clients&nbsp;<strong>digitals<\/strong>, i el seu objectiu \u00e9s treballar de manera m\u00e9s eficient gr\u00e0cies a un millor aprofitament de les noves tecnologies. Per aix\u00f2 hem d&#039;establir nous models de negoci que aprofitin les oportunitats creades gr\u00e0cies a la&nbsp;<strong>digitalitzaci\u00f3<\/strong>.<br><strong><a href=\"https:\/\/www.apen.es\/ca\/\" target=\"_blank\" rel=\"noreferrer noopener\">Apen<\/a><\/strong>&nbsp;us apunta algunes de les claus per a una correcta transformaci\u00f3 digital de les empreses.<br>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dispositius m\u00f2bils<\/h2>\n\n\n\n<p>&nbsp;<br>Avui dia el 70% del tr\u00e0nsit d&#039;usuaris que navega a Internet ho fa a trav\u00e9s dels dispositius m\u00f2bils\u2026aquest percentatge ens demostra que els h\u00e0bits de consum estan canviant.<br>Hem d&#039;apostar per la&nbsp;<strong>transformaci\u00f3 digital&nbsp;<\/strong>de la nostra empresa cap a la&nbsp;<strong>digitalitzaci\u00f3<\/strong>&nbsp;basada en dispositius m\u00f2bils.<br>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Noves tecnologies<\/h2>\n\n\n\n<p>&nbsp;<br>Les pimes s\u00f3n les que m\u00e9s dificultats poden tenir per pujar al tren de la nova era en l\u00ednia. La millor soluci\u00f3 per estar sempre al dia \u00e9s acostar-se a les noves&nbsp;<strong>tecnologies<\/strong>.<br>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Reputaci\u00f3<\/h2>\n\n\n\n<p>&nbsp;<br>\u00c9s molt important treballar la reputaci\u00f3 professional, al mateix nivell que la personal, perqu\u00e8 totes dues es fusionen. En aquest sentit, tant usuari com empresari adquireixen un valor afegit, per aix\u00f2 hem d&#039;intentar que l&#039;estrat\u00e8gia de comunicaci\u00f3 sigui bidireccional.<br>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Marca<\/h2>\n\n\n\n<p>&nbsp;<br>La conversa de la comunitat en l\u00ednia al voltant de la marca d&#039;una empresa augmenta. Hem d&#039;estudiar tots els missatges que llan\u00e7a la nostra empresa i analitzar els que se&#039;n donen entre els usuaris. \u00c9s molt important saber qu\u00e8 pensen els usuaris del nostre negoci.<br>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Dades<\/h2>\n\n\n\n<p>&nbsp;<br>Les dades s\u00f3n com el petroli de la informaci\u00f3 i es poden traduir en oportunitats econ\u00f2miques. \u00c9s molt important evitar que es produeixi una intrusi\u00f3 a les dades dels usuaris i per aix\u00f2 hem d&#039;oferir un producte amb un valor afegit.<br>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Innovaci\u00f3<\/h2>\n\n\n\n<p>&nbsp;<br>La innovaci\u00f3 ha de sorgir de tots els departaments d&#039;una empresa i per generar noves idees al mercat hem de tenir en compte les generacions de joves emprenedors amb una estreta relaci\u00f3 amb les noves&nbsp;<strong>tecnologies<\/strong>.<br>&nbsp;<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Formats<\/h2>\n\n\n\n<p>&nbsp;<br>Avui dia el millor format per oferir els serveis de la nostra empresa a internet \u00e9s el format audiovisual. La tend\u00e8ncia dels usuaris ens porta a oferir petites c\u00e0psules d&#039;una manera m\u00e9s din\u00e0mica\u2026si la nostra empresa opta per una estrat\u00e8gia est\u00e0tica deixar\u00e0 d&#039;avan\u00e7ar.<br>&nbsp;<br>Som en un moment on els usuaris avancen m\u00e9s r\u00e0pid que les empreses\u2026nom\u00e9s hem d&#039;observar un nen com maneja una tauleta per adonar-nos que les noves generacions seran cada vegada m\u00e9s i m\u00e9s exigents.<\/p>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>La&nbsp;transformaci\u00f3n digital&nbsp;es cubrir la distancia entre las empresas tradicionales y los nuevos clientes&nbsp;digitales, y su objetivo es trabajar de una&#8230;<\/p>","protected":false},"author":4,"featured_media":6295,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[47],"tags":[182],"class_list":["post-6294","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apen","tag-transformacion-digital"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfQu\u00e9 es la transformaci\u00f3n 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