{"id":16404,"date":"2020-03-17T12:05:12","date_gmt":"2020-03-17T12:05:12","guid":{"rendered":"https:\/\/www.apen.es\/?p=16404"},"modified":"2020-03-24T19:23:22","modified_gmt":"2020-03-24T19:23:22","slug":"quines-son-les-noves-tendencies-en-marqueting-digital","status":"publish","type":"post","link":"https:\/\/www.apen.es\/ca\/bloc\/quines-son-les-noves-tendencies-en-marqueting-digital\/","title":{"rendered":"Quines s\u00f3n les noves tend\u00e8ncies en m\u00e0rqueting digital?"},"content":{"rendered":"<p>Qualsevol pime ha d&#039;estar al dia de totes les eines i apps que estan al vostre abast, per millorar la seva estrat\u00e8gia de m\u00e0rqueting digital. \u00c9s per aquest motiu que hem decidit parlar-vos de les noves tend\u00e8ncies de m\u00e0rqueting, que poden convertir-se en els vostres millors aliats.<\/p>\n\n\n\n<figure class=\"wp-block-image size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"352\" src=\"https:\/\/www.apen.es\/wp-content\/uploads\/2020\/03\/nuevas-tendencias-marketing-2.jpg\" alt=\"\" class=\"wp-image-16405\" srcset=\"https:\/\/www.apen.es\/wp-content\/uploads\/2020\/03\/nuevas-tendencias-marketing-2.jpg 626w, https:\/\/www.apen.es\/wp-content\/uploads\/2020\/03\/nuevas-tendencias-marketing-2-300x169.jpg 300w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/figure>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Quins usos els podem donar i quins avantatges ofereixen?<\/strong><\/h2>\n\n\n\n<ul class=\"wp-block-list\"><li>Realitat virtual i augmentada; \u00c9s una de les noves tend\u00e8ncies de m\u00e0rqueting que s&#039;est\u00e0 utilitzant m\u00e9s en diversos sectors, com ara el sector del m\u00e0rqueting immobiliari, per fer tours virtuals, imatges virtuals d&#039;una futura casa\u2026 \u00c9s un valor afegit molt important per a l&#039;usuari, perqu\u00e8 pot rebre una informaci\u00f3 m\u00e9s real i m\u00e9s vera\u00e7 d&#039;all\u00f2 que est\u00e0 consumint, com els videojocs, o b\u00e9 sobre aquell producte o servei que vol comprar.<\/li><li>Cerca per veu i intel\u00b7lig\u00e8ncia artificial; \u00c9s una eina molt \u00fatil, que est\u00e0 implantada en tot tipus d&#039;apps, ja que permet una cerca m\u00e9s c\u00f2moda i immediata dels nostres contactes telef\u00f2nics, per cercar arxius, per enviar comunicacions a la nostra missatgeria instant\u00e0nia\u2026 Si vols millorar l&#039;experi\u00e8ncia del consumidor, no dubtis a implantar aquesta mesura de m\u00e0rqueting a la teva web oa l&#039;app, ja que ser\u00e0 perfecta per a la teva estrat\u00e8gia de SEO. <\/li><li>Context M\u00e0rqueting; Per personalitzar les ofertes tenint en compte les prefer\u00e8ncies de cada consumidor quan aquest actua als diferents canals de difusi\u00f3, com poden ser xarxes socials, la botiga online, punts de venda offline\u2026 \u00c9s la millor manera de recomanar els productes m\u00e9s adequats a cada persona i permet segmentar els clients en diferents tipus de categories.<\/li><li>Transpar\u00e8ncia en publicitat nativa; Totes les pimes han d&#039;adaptar-se i potenciar-ne la creativitat a l&#039;hora de presentar el contingut promocionat, de manera que l&#039;usuari pugui acceptar el contingut amb naturalitat i tot sigui un proc\u00e9s transparent i voluntari. Si l&#039;usuari veu que la publicitat li ser\u00e0 \u00fatil l&#039;acceptar\u00e0, per\u00f2 si veieu que volen exposar-la de forma subliminar o sense avisar-lo, rebutjar\u00e0 el contingut.<\/li><li>\u00das de apps de missatgeria i chatbots; Facebook Messenger o Whatsapp Business es poden convertir en les millors aliades per a la pime, perqu\u00e8 simulen converses humanes i els usuaris poden fer preguntes o comunicar-se amb l&#039;empresa sempre que vulguin. L&#039;empresa pot automatitzar tasques repetitives i burocr\u00e0tiques o indicar a la persona com arribar a la resposta que est\u00e0 buscant.<\/li><li>Contingut immediat; El conegut com a \u201cfast content\u201d, \u00e9s a dir, que l&#039;usuari trobi de forma immediata la informaci\u00f3 que est\u00e0 buscant. Aix\u00f2 es presenta com un gran repte per a qualsevol empresa, per\u00f2 hi ha eines que ajuden molt i s\u00f3n Facebook Stories, Instagram Sgtories o AMP Stories de Google per transmetre informacions al moment, fer directes, etc.<\/li><li>Automatitzaci\u00f3 de processos de m\u00e0rqueting; Aquesta automatitzaci\u00f3 es pot aplicar per a la generaci\u00f3 d&#039;engagement amb el producte o servei, per automatitzar processos reiteratius de m\u00e0rqueting, aprenentatge de forma autom\u00e0tica sobre la base de dades, etc.<\/li><\/ul>\n\n\n\n<p>Al nostre bloc podr\u00e0s trobar continguts relacionats, per millorar l&#039;estrat\u00e8gia de m\u00e0rqueting de la teva pime.<\/p>","protected":false},"excerpt":{"rendered":"<p>Cualquier pyme debe estar al d\u00eda de todas las herramientas y apps que est\u00e1n a su alcance, para mejorar su&#8230;<\/p>","protected":false},"author":4,"featured_media":16406,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[417,47,88],"tags":[307,526,525],"class_list":["post-16404","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-apen","category-web","tag-marketing","tag-marketing-pymes","tag-nuevas-tendencias-de-marketing"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>\u00bfCu\u00e1les son las nuevas tendencias en marketing digital? - Apen Inform\u00e1tica<\/title>\n<meta name=\"description\" content=\"Cualquier pyme debe estar al d\u00eda de todas las herramientas y apps que est\u00e1n a su alcance, para mejorar su estrategia de marketing digital. 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