{"id":14553,"date":"2019-09-18T08:17:06","date_gmt":"2019-09-18T08:17:06","guid":{"rendered":"https:\/\/www.apen.es\/?p=14553"},"modified":"2019-09-20T11:16:53","modified_gmt":"2019-09-20T11:16:53","slug":"aconsegueix-la-newsletter-perfecta-amb-mailchimp","status":"publish","type":"post","link":"https:\/\/www.apen.es\/ca\/blog\/consigue-la-newsletter-perfecta-con-mailchimp\/","title":{"rendered":"Aconsegueix la Newsletter perfecta amb Mailchimp"},"content":{"rendered":"<p>Mailchimp \u00e9s una eina digital gratu\u00efta que us permet dissenyar, personalitzar i enviar Newsletter i tot tipus de campanyes promocionals i calcular l&#039;impacte que generen. A m\u00e9s, tamb\u00e9 podr\u00e0s crear bases de dades de tots els teus clients classificant-los a totes les llistes que desitgis, per poder fragmentar el teu p\u00fablic i realitzar enviaments de Newsletter o campanyes completament personalitzades, tenint en compte l&#039;edat, el sexe, els gustos\u2026<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>La millor eina de correu electr\u00f2nic m\u00e0rqueting<\/strong><\/h2>\n\n\n\n<p>Mailchimp \u00e9s una de les millors eines que hi ha al mercat per a l&#039;email m\u00e0rqueting, ja que es presenta com una plataforma molt intu\u00eftiva per editar notes de premsa podent aconseguir un estil propi, generant i guardant una plantilla que podr\u00e0s anar modificant sempre que vulguis. Pots organitzar el disseny utilitzant blocs de text, colors, botons on pots enlla\u00e7ar URL, destacats, animacions, v\u00eddeos\u2026 Una eina multim\u00e8dia que et permet fer arribar tot tipus de contingut via email a totes aquelles persones que han decidit subscriure&#039;s volunt\u00e0riament a la Newsletter de la teva empresa.&nbsp; <\/p>\n\n\n\n<p>Avui dia no nom\u00e9s has de ser present a xarxes socials i al teu portal web, sin\u00f3 que has de tenir molt en compte l&#039;enviament del teu Newsletter, perqu\u00e8 ser\u00e0 la forma m\u00e9s directa de comunicar-te amb els usuaris que, pr\u00e8viament, s&#039;han interessat per la teva empresa. \u00c9s una aut\u00e8ntica oportunitat per con\u00e8ixer-vos i, sens dubte, la millor manera d&#039;oferir descomptes i promocions especials, per agrair la confian\u00e7a dels usuaris que han dipositat al teu PIME. A trav\u00e9s de petites enquestes o del rastreig de les cerques a la teva p\u00e0gina web o botiga online, tamb\u00e9 pots saber quines s\u00f3n les seves prefer\u00e8ncies i aix\u00f2 et facilitar\u00e0 la manera com podr\u00e0s comunicar-te amb cada usuari.<\/p>\n\n\n\n<figure class=\"wp-block-image\"><img loading=\"lazy\" decoding=\"async\" width=\"626\" height=\"417\" src=\"https:\/\/www.apen.es\/wp-content\/uploads\/2019\/09\/mailchimp-2-1.jpg\" alt=\"\" class=\"wp-image-14556\" srcset=\"https:\/\/www.apen.es\/wp-content\/uploads\/2019\/09\/mailchimp-2-1.jpg 626w, https:\/\/www.apen.es\/wp-content\/uploads\/2019\/09\/mailchimp-2-1-300x200.jpg 300w\" sizes=\"auto, (max-width: 626px) 100vw, 626px\" \/><\/figure>\n\n\n\n<p>La Newsletter \u00e9s un recurs que permet promocionar els teus productes i serveis, crear feedback, anunciar productes en prim\u00edcia, crear ofertes especials i sorteigs, difondre les not\u00edcies que publiquis al bloc i fins i tot promocionar esdeveniments. Amb Mailchimp podr\u00e0s analitzar els resultats de cada campanya analitzant l&#039;impacte de les accions que vas realitzant, per saber si vas pel bon cam\u00ed o hauries de canviar l&#039;enfocament de les publicacions i les informacions.<\/p>\n\n\n\n<p>Amb aquesta plataforma sabr\u00e0s quina quantitat de subscriptors obre el teu correu electr\u00f2nic, quants clics rep el contingut, el nombre de persones que es d\u00f3na de baixa, quin tipus de correu t\u00e9 m\u00e9s interaccions\u2026 I a m\u00e9s pots segmentar la teva base de dades, per dirigir-te al target que m\u00e9s t&#039;interessa de manera m\u00e9s precisa.<\/p>\n\n\n\n<p>Tamb\u00e9 obtindr\u00e0s gr\u00e0fics intu\u00eftius de les m\u00e8triques i el pots utilitzar de forma gratu\u00efta fins als 2.000 subscriptors. \u00c9s una de les formes m\u00e9s eficaces d&#039;email m\u00e0rqueting que existeixen actualment al mercat digital.<\/p>","protected":false},"excerpt":{"rendered":"<p>Mailchimp es una herramienta digital 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