{"id":14250,"date":"2019-07-01T08:34:35","date_gmt":"2019-07-01T08:34:35","guid":{"rendered":"https:\/\/www.apen.es\/?p=14250"},"modified":"2019-09-20T11:16:54","modified_gmt":"2019-09-20T11:16:54","slug":"5-objectius-per-a-les-pimes-el-2019","status":"publish","type":"post","link":"https:\/\/www.apen.es\/ca\/bloc\/5-objectius-per-a-les-pimes-el-2019\/","title":{"rendered":"5 OBJECTIUS PER A LES PIMES EL 2019."},"content":{"rendered":"

Cada any \u00e9s un repte per a les empreses. \u00c9s el moment de planejar les accions i les estrat\u00e8gies que es duran a terme per millorar la nostra posici\u00f3 competitiva. Per aix\u00f2 \u00e9s important planejar els nostres objectius per poder repartir els nostres esfor\u00e7os i pressupost en all\u00f2 realment important.<\/p>\n\n\n\n

Segons la Confederaci\u00f3 Espanyola d'Organitzacions Empresarials, hi ha 9 objectius o desafiaments fonamentals per a les empreses aquest 2019. De tots hem triat els 5 que, segons el nostre criteri, s\u00f3n els m\u00e9s importants:<\/p>\n\n\n\n

\"\"<\/figure>\n\n\n\n

1. DIGITALITZACI\u00d3<\/strong><\/p>\n\n\n\n

Actualment la digitalitzaci\u00f3 s'ha tornat la assignatura pendent<\/strong> per a la majoria d'empreses. La tecnol\u00f2gica evoluciona di\u00e0riament, i el concepte de ser \u201cinnovador\u201d ha perdut for\u00e7a i significat en un m\u00f3n on \u201cja est\u00e0 tot inventat<\/strong>\u201d" Per aix\u00f2 \u00e9s tan important estar al dia de tots els canvis tecnol\u00f2gics i de totes les noves eines digitals que surten al mercat. A part d'aix\u00f2, ens d\u00f3na altres avantatges, com pot ser l'optimitzaci\u00f3 de recursos tant materials com humans, podent dedicar el temps a tasques m\u00e9s productives i la possibilitat d'augmentar els beneficis en aprofitar els descomptes per aviat pagament, aix\u00ed com disposar d'informaci\u00f3<\/p>\n\n\n\n

Un gran exemple d'innovaci\u00f3 \u00e9s el \u201ccloud computing<\/strong>\u201d.<\/p>\n\n\n\n

QU\u00c8 \u00c9S EL CLOUD COMPUTING?<\/strong><\/p>\n\n\n\n

El cloud computing ofereix a les empreses la possibilitat d'accedir al vostre programari, base de dades i documents des de qualsevol lloc. Tamb\u00e9 permet jerarquitzar la informaci\u00f3 per poder ordenar-la millor a la xarxa. I \u00e9s un fet que la inversi\u00f3 en aquest sector cada cop \u00e9s m\u00e9s gran. Segons un article de \u201cPerspectives Empresarials\u201d. Un 43% de les empreses invertiran en \u201ccloud\u201d.<\/p>\n\n\n\n

\"\"
https:\/\/www.tendencias.kpmg.es\/perspectivas-espana-2019\/perspectivas-espana-perspectivas-empresariales\/<\/a> <\/figcaption><\/figure>\n\n\n\n

Si creus que la teva informaci\u00f3 est\u00e0 exposada o temes que es perdi o elimini, gr\u00e0cies al cloud, es podr\u00e0 fer una c\u00f2pia de seguretat en cas de p\u00e8rdua de dades.<\/p>\n\n\n\n

A Apen posem a l'abast dels nostres clients les millors solucions intel\u00b7ligents i serveis Cloud adaptats per a cada empresa. Una \u00e0mplia gamma de serveis que permeten gaudir de serveis exclusius, sense necessitat de fer grans inversions i amb tots els avantatges dels recursos que els integren.<\/p>\n\n\n\n

2.<\/strong> M\u00c0RQUETING <\/strong><\/p>\n\n\n\n

De vegades relacionem el m\u00e0rqueting i la publicitat amb grans empreses i multinacionals, per\u00f2 les pimes tamb\u00e9 en necessiten una estrat\u00e8gia de m\u00e0rqueting<\/strong>. Al capdavall, les pimes tamb\u00e9 s\u00f3n empreses i necessiten conv\u00e8ncer el p\u00fablic que el seu producte i servei va ser el millor. La clau \u00e9s connectar-se amb el mercat per saber quines s\u00f3n les seves necessitats i on hi encaixem.<\/p>\n\n\n\n

Tamb\u00e9 \u00e9s molt important treballar la nostra imatge de marca. Com volem que ens vegin, que volem transmetre, la nostra visi\u00f3, valors i missi\u00f3.<\/p>\n\n\n\n

Cal crear \u201cfeedback<\/strong>\u201d"entre els nostres usuaris i companys de sector. D'aquesta manera establim una relaci\u00f3 que ens acaba beneficiant, tant per a la nostra imatge com comercialment.".<\/p>\n\n\n\n

3. MILLORA DELS PROCESSOS<\/strong><\/p>\n\n\n\n

Abans de definir \u201cmillora de proc\u00e9s\u201d caldria definir que \u00e9s el \u201cproc\u00e9s<\/strong>\u201d"dins de l'empresa. Podem definir-ho com una seq\u00fc\u00e8ncia d'accions dutes a terme en un ordre determinat per a l'intercanvi d'informaci\u00f3. Per exemple, quan un client compra alguna cosa en una empresa, l'empresa registra la sol\u00b7licitud de compra, el client paga i despr\u00e9s es lliura. Aix\u00f2 seria un proc\u00e9s. Per fer-ho m\u00e9s efectiu cal afegir-li valor", per exemple, automatitzant les sol\u00b7licituds de compra de productes.<\/p>\n\n\n\n

Evidentment, com de millor qualitat sigui un \u201cproc\u00e9s\u201d m\u00e9s r\u00e0pid i efectiu ser\u00e0 tot. Si l'empresa inverteix prou a la \u201cmillora dels processos\u201d tota l'organitzaci\u00f3 se'n veur\u00e0 beneficiada, cosa que comporta m\u00e9s diners per a l'empresa.<\/p>\n\n\n\n

4. DESENVOLUPAR NOUS PRODUCTES I SERVEIS<\/strong><\/p>\n\n\n\n

No \u00e9s cap secret que petites i grans empreses necessiten actualitzar-se constantment per ser pioners al sector i saber que necessita el mercat.<\/p>\n\n\n\n

De vegades, hi ha un producte d'\u00e8xit que tota empresa explota al m\u00e0xim, per\u00f2 tot t\u00e9 data de caducitat i passat un temps el mercat ja no ho necessit\u00e9s. Per aix\u00f2 \u00e9s tan important no confiar gaire en el teu \u201cproducte estrella\u201d i apostar per altres coses per no quedar enrere.<\/p>\n\n\n\n

La inversi\u00f3 en R+D ha esdevingut fonamental per mantenir la cartera de productes al dia.<\/p>\n\n\n\n

5. EXPANSI\u00d3 INTERNACIONAL<\/strong><\/p>\n\n\n\n

La internacionalitzaci\u00f3 obre noves vies empresarials i garanteix el creixement i futur de la companyia. De vegades el nostre p\u00fablic va m\u00e9s enll\u00e0 del territori nacional i ens veiem obligats a expandir les nostres fronteres.<\/p>\n\n\n\n

A m\u00e9s, expandir-nos ens permet diversificar el mercat i millorar-ne les inversions. Dos elements que es traduiran en un estalvi de costos, una evoluci\u00f3 dels processos, la millora en la capacitat productiva i, per tant, en un augment dels beneficis tant a curt com a mitj\u00e0 i llarg termini.<\/p>\n\n\n\n

El proc\u00e9s d'internacionalitzar no \u00e9s senzill i requereix un pla molt ben fonamentat per assentar-se en un pa\u00eds, per adaptar-se aix\u00ed a la seva economia i cultura. Per\u00f2 una bona inversi\u00f3 es traduir\u00e0 en un pla que far\u00e0 que el proc\u00e9s d'adaptaci\u00f3 al pa\u00eds sigui \u00f2ptim.<\/p>","protected":false},"excerpt":{"rendered":"

Cada a\u00f1o es un reto para las empresas. Es el momento de planear las acciones y las estrategias que se…<\/p>","protected":false},"author":4,"featured_media":14253,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[417,47],"tags":[129,377],"class_list":["post-14250","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-apen","tag-apen","tag-pymes"],"acf":[],"yoast_head":"\n5 OBJETIVOS PARA LAS PYMES EN 2019. - Apen Inform\u00e1tica<\/title>\n<meta name=\"description\" content=\"Cada a\u00f1o es un reto para las empresas. 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