{"id":14105,"date":"2019-06-20T13:32:35","date_gmt":"2019-06-20T13:32:35","guid":{"rendered":"https:\/\/www.apen.es\/?p=14105"},"modified":"2019-09-20T11:18:06","modified_gmt":"2019-09-20T11:18:06","slug":"el-potencial-de-la-sostenibilitat-a-les-pimes","status":"publish","type":"post","link":"https:\/\/www.apen.es\/ca\/bloc\/el-potencial-de-la-sostenibilitat-a-les-pimes\/","title":{"rendered":"El potencial de la sostenibilitat a les pimes"},"content":{"rendered":"<p>\u00c9s molt important per a les empreses desenvolupar <strong>plans de futur<\/strong> perqu\u00e8 no es quedin enrere i s&#039;acabin convertint en negocis obsolets. La <strong>sostenibilitat<\/strong> es troba en un dels plans.<\/p>\r\n\r\n\r\n\r\n<p>Les micro i petites empreses representen m\u00e9s del <strong>90% del total d&#039;empreses de l&#039;estat espanyol<\/strong>, fent-les imprescindible per al progr\u00e9s empresarial i econ\u00f2mic del pa\u00eds.<\/p>\r\n\r\n\r\n\r\n<p>Segons el bar\u00f2metre d&#039;Edelman Trust: \u201cVuit de cada deu consumidors consideren que \u00e9s la responsabilitat de les empreses la que ha de liderar la soluci\u00f3 dels problemes socials\u201d. Aix\u00f2 posa les empreses al punt de mira dels canvis que afecten la societat.<\/p>\r\n\r\n\r\n\r\n<p>Cada cop \u00e9s m\u00e9s la quantitat de gent conscienciada amb el canvi clim\u00e0tic i el que aix\u00f2 suposa, ia hores d&#039;ara veure la <strong>sostenibilitat ambiental com una despesa i no una inversi\u00f3<\/strong> \u00e9s un gran error. Els consumidors veuen amb altres ulls les empreses que no aposten \u201cper ser verdes\u201d i aix\u00f2 s&#039;observa a la baixada de la quota de mercat de les quotidianes. Segons un estudi de Statista del 2018 nom\u00e9s un 20% dels enquestats van assegurar que mai tenien en compte el factor de la sostenibilitat en els productes que compraven.<\/p>\r\n\r\n\r\n\r\n<ul class=\"wp-block-gallery columns-1 is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\">\r\n<li class=\"blocks-gallery-item\">\r\n<figure><a href=\"https:\/\/bit.ly\/31uIt8f\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"671\" height=\"451\" class=\"wp-image-14106\" src=\"https:\/\/www.apen.es\/wp-content\/uploads\/2019\/06\/Statista.png\" alt=\"\" data-id=\"14106\" data-link=\"https:\/\/www.apen.es\/?attachment_id=14106\" srcset=\"https:\/\/www.apen.es\/wp-content\/uploads\/2019\/06\/Statista.png 671w, https:\/\/www.apen.es\/wp-content\/uploads\/2019\/06\/Statista-300x202.png 300w\" sizes=\"auto, (max-width: 671px) 100vw, 671px\" \/><\/a><\/figure>\r\n<\/li>\r\n<\/ul>\r\n\r\n\r\n\r\n<p>Aix\u00f2 ens deixa amb una q\u00fcesti\u00f3 a l&#039;aire El consumidor estaria a pagar m\u00e9s per un producte sostenible? La resposta la t\u00e9 un estudi realitzat per Nielsen, una empresa de mediaci\u00f3 i an\u00e0lisi de dades, on podem veure que fins i tot un 40% dels consumidors estaria disposat a pagar m\u00e9s per productes sostenibles.<\/p>\r\n\r\n\r\n\r\n<figure class=\"wp-block-image\"><a href=\"https:\/\/bit.ly\/31szlkj\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" width=\"708\" height=\"545\" class=\"wp-image-14107\" src=\"https:\/\/www.apen.es\/wp-content\/uploads\/2019\/06\/nielsen.png\" alt=\"\" srcset=\"https:\/\/www.apen.es\/wp-content\/uploads\/2019\/06\/nielsen.png 708w, https:\/\/www.apen.es\/wp-content\/uploads\/2019\/06\/nielsen-300x231.png 300w\" sizes=\"auto, (max-width: 708px) 100vw, 708px\" \/><\/a><\/figure>\r\n\r\n\r\n\r\n<p>Si \u00e9s veritat que els consumidors no premien les empreses per ser sostenibles, s\u00ed que solen castigar les pr\u00e0ctiques poc \u00e8tiques o que fan malb\u00e9 el medi ambient en xarxes socials, que acaben degradant la imatge de l&#039;empresa que, evidentment, repercuteix en les vendes. La <strong>Responsabilitat Social Corporativa<\/strong> sempre ha existit, sobretot a les grans empreses ia trav\u00e9s de la cultura o l&#039;esport. No hi ha dubte que, si es fa un pla d&#039;acci\u00f3 d&#039;acord amb els nostres valors, obtindrem resultats.<\/p>\r\n\r\n\r\n\r\n<p class=\"has-medium-font-size\"><strong>Qu\u00e8 \u00e9s la RSC (Responsabilitat Social Corporativa)?<\/strong><\/p>\r\n\r\n\r\n\r\n<p>\u00c9s una <strong>forma de dirigir les empreses basat en la gesti\u00f3 dels impactes que la seva activitat<\/strong> genera sobre els seus clients, empleats, accionistes, comunitats locals, medi ambient i sobre la societat en general.<\/p>\r\n\r\n\r\n\r\n<p>A Apen, sabem que hem d&#039;invertir a ser sostenibles i responsables, perqu\u00e8 \u00e9s la nostra oportunitat per diferenciar-nos. Per aix\u00f2 podem disposar d\u00b4un punt de reciclatge de consumibles i col\u00b7laborem en el reciclatge de t\u00f2ners. Estem totalment compromesos amb la RSC, tant a nivell econ\u00f2mic, social i mediambiental.<\/p>\r\n\r\n\r\n\r\n<p>&nbsp;<\/p>","protected":false},"excerpt":{"rendered":"<p>Es muy importante para las empresas desarrollar planes de futuro para que no se queden atr\u00e1s i se acaben convirtiendo&#8230;<\/p>","protected":false},"author":4,"featured_media":14173,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"categories":[417,47],"tags":[129,429],"class_list":["post-14105","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actualidad","category-apen","tag-apen","tag-sostenibilitat"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>El potencial de la sostenibilidad en las pymes - Apen Inform\u00e1tica<\/title>\n<meta name=\"description\" content=\"Es muy importante para las empresas desarrollar planes de futuro para que no se queden atr\u00e1s i se acaben convirtiendo en negocios obsoletos. 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