{"id":62981,"date":"2026-01-09T09:11:16","date_gmt":"2026-01-09T09:11:16","guid":{"rendered":"https:\/\/www.apen.es\/?post_type=curso-formacion&#038;p=62981"},"modified":"2026-03-31T11:11:03","modified_gmt":"2026-03-31T11:11:03","slug":"ia-marqueting-vendes","status":"publish","type":"curso-formacion","link":"https:\/\/www.apen.es\/ca\/curs-formacio\/ia-marqueting-vendes\/","title":{"rendered":"IA aplicada a M\u00e0rqueting i Vendes"},"content":{"rendered":"<h2 class=\"wp-block-heading\"><strong>A qui va dirigit?<\/strong><\/h2>\n\n\n\n<p>Aquest curs est\u00e0 dissenyat especialment per <strong>professionals del m\u00e0rqueting, vendes, atenci\u00f3 al client i responsables destrat\u00e8gia digital<\/strong> que vulguin incorporar eines d&#039;Intel\u00b7lig\u00e8ncia Artificial al seu dia a dia. Tamb\u00e9 \u00e9s ideal per <strong>emprenedors, pimes i directius<\/strong> que vulguin augmentar la seva productivitat, millorar la personalitzaci\u00f3 de les seves campanyes i automatitzar processos clau a les seves organitzacions.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\"><strong>Qu\u00e8 aprendr\u00e0s?<\/strong><\/h2>\n\n\n\n<p>En finalitzar el curs, ser\u00e0s capa\u00e7 de:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Comprendre els fonaments de la IA<\/strong> i com aplicar-los de forma \u00e8tica i efica\u00e7 al m\u00e0rqueting i les vendes.<\/li>\n\n\n\n<li><strong>Utilitzar assistents intel\u00b7ligents i models de llenguatge<\/strong> per generar continguts, redactar missatges i dissenyar campanyes impactants.<\/li>\n\n\n\n<li><strong>Automatitzar tasques repetitives<\/strong> i millorar la teva productivitat comercial amb eines com Copilot o Zapier.<\/li>\n\n\n\n<li><strong>Analitzar dades i segmentar clients<\/strong> utilitzant IA per prendre decisions m\u00e9s informades i personalitzades.<\/li>\n\n\n\n<li><strong>Dissenyar fluxos de treball automatitzats<\/strong> i estrat\u00e8gies de captaci\u00f3 m\u00e9s eficaces.<\/li>\n\n\n\n<li><strong>Aplicar bones pr\u00e0ctiques en \u00e8tica i privadesa<\/strong> en l\u00fas de la Intel\u00b7lig\u00e8ncia Artificial.<\/li>\n<\/ul>\n\n\n\n<p>Inclou tallers pr\u00e0ctics, exercicis amb eines reals i un projecte integrador final.<\/p>","protected":false},"featured_media":62982,"parent":0,"menu_order":0,"template":"","meta":{"_acf_changed":false,"_kad_blocks_custom_css":"","_kad_blocks_head_custom_js":"","_kad_blocks_body_custom_js":"","_kad_blocks_footer_custom_js":"","_kad_post_transparent":"","_kad_post_title":"","_kad_post_layout":"","_kad_post_sidebar_id":"","_kad_post_content_style":"","_kad_post_vertical_padding":"","_kad_post_feature":"","_kad_post_feature_position":"","_kad_post_header":false,"_kad_post_footer":false,"_kad_post_classname":"","footnotes":""},"modalidad":[953],"software":[968],"convocatoria":[966],"bonificable":[972],"class_list":["post-62981","curso-formacion","type-curso-formacion","status-publish","has-post-thumbnail","hentry","modalidad-curso","software-inteligencia-artificial","convocatoria-abierta","bonificable-parcial"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>IA aplicada a Marketing y Ventas - Apen Inform\u00e1tica<\/title>\n<meta name=\"description\" content=\"\u00bfA qui\u00e9n va dirigido? 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